Logo Design article3

If you have a great logo and brand, you can add another profit center to your business by selling retail items. The sale of retail merchandise can put additional dollars in your till each and every day if your brand is visually appealing and cool.
Logo items you can sell include:
o T-shirts / Sweatshirts
o Mugs / Coasters
o Thermal mugs
o Branded pre-sold coffee cards
o Hats
o Chocolates
o Even Frisbees!
These may cost a little bit to produce, but remember that selling retail merchandise emblazoned with your branding amounts to free advertising. To soften the blow, many establishments sell this type of retail item at a small markup. Even if you only make a dollar on a T-shirt, the true value lies in the marketing bang you get by having people promoting your product outside of your store.
Paper to-go cups with your logo design that employees take back to an office are great advertising. If you can't afford to have them pre-printed, use stickers. The point is: always think of the residual effects that your branding can have on your business.
If you are a new operation, hire a professional to help you conceive and execute your branding program and assist you with your marketing. If you are an existing establishment and feel you made poor choices when developing your brand, you may want to consider re-branding. However, this can prove costly, and may not make sense, especially if your business is well established. Many companies choose to re-brand from time to time if their name and logo design has a dated and worn look or feel.
Branding and identity are two of the most important parts of your overall marketing program. Your marketing materials, your menu board and your signage will all incorporate its elements. Think hard, take your time and if need be, hire a professional.

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