Organization re-brands its initiative providing projectors and
multimedia tools to students and schools
BEAM Initiative has
successfully re-branded itself just in time for the fall
semester. Formally known as Blazing Arrow, Inc., the company
principals decided to undergo a total company makeover,
re-thinking its brand and undertaking a new logo design with
Logobee.com. BEAM Initiative is designed to provide teachers
the use of multimedia LCD projectors to assist in curriculum
and content delivery to students. With the business model
fully-developed, BEAM Initiative is rolling-out its programs
and services nationwide into schools within the next year.
"BEAM Initiative is a great name, and I think the new logo and
brand will carry us very far in our marketing efforts" said
Jason Rider, President of BEAM Initiative. "Interestingly,
BEAM is also short hand for our slogan, 'Business, Education &
Media.' It's the intersection of these three faculties that
allows BEAM Initiative to provide teachers with our
resources."
LogoBee has been helping BEAM Initiative on the name change
and re-design, and has recently put the finishing touches on
the logo. The updated design will be branded everywhere from
the projectors themselves to portions of screen displays, in
addition to their marketing and promotional materials. It's a
strategic effort designed to attract business partnerships and
gain needed exposure / recognition among schools.
Research has shown that effective use of projectors and
multimedia tools can greatly improve teacher-student
communication through the use of PowerPoint presentations,
online queries, streaming video and live software
demonstrations. However, such equipment is costly to procure
and maintain, and it has been found that these tools need to
be used on a regular basis in order to be most effective.
BEAM Initiative relies primarily on the help of community and
corporate sponsors to keep their services free to schools. In
order to help cover costs of the projectors, a small portion
of the projector screen is dedicated to BEAM Initiative's
sponsors. "The reality is that most schools are under-funded
for this type of equipment" said Jason Rider of BEAM. "But it
shouldn't mean that they should simply go without. That's
where we come in."
Beam Initiative has been successful in working with a early
adopters, piloting the project in a number of high schools in
Northern Colorado. They have also obtained initial
sponsorships from organizations such as The Afterschool
Alliance, LogoBee Design and the Denver Zoo.
"We're really excited about these new developments. As an
educator I look forward to making a difference in the way
curriculum is delivered in schools using content-rich media"
concluded Rider.
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