Company Name: Easy As Pie

Logo Design Easy As Pie


This online recipe database needed a look that conveyed a sense of warmth, home, and simplicity, without being frilly or outdated. In the client’s own words, “your grandma’s apple pie, by the way you would make it.” The designers used a subtle web 2.0-style gradient on the letters to add dimension. To keep the design simple and clear, the designers drew a classic spoon silhouette and used it in place of the “I”. The designers then carefully arranged the words inside of an oval, which


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