If you are a fan of tennis, you are probably following the Australian Open, and if so, you may have noticed that just about everyone, aside from Federer, seems to be wearing the same Nike outfit for whatever reason, right down to the sneakers! Not exactly convenient for telling one athlete from the other. How funny that the logo for the tournament should suffer from the exact same issue as well?
The updated logo of the Australian Open has made very few fans so far. According to a poll conducted by The Huffington Post Australia, 66 percent of respondents prefer the old logo over the new one. The overwhelming opinion is that the replacement simply fails to convey the essence of the tournament as well as the old logo – depicting a tennis player in the glare of the scorching Australian sun – did.Read the rest of this entry »