Company Name: Express Preprint
Description
Everything about this logo communicates speed, from the choice of cheetah for a mascot, the sublte, sweeping lines that depict the cheetah, to the bold font that tilts forward in seeming urgency. Even the spots on the cheetah are sparse and elongated, with one dot cleverly flying off the back of the cheetah, as though the speed with which it runs is actually causing the spots to start sliding and flying off the cheetah’s coat.
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