Company Name: Lever And Beam

Logo Design Lever And Beam


A Flann O’Brien comic novel inspired the name and brand identity of this personal management company for professional musicians. The company’s president wanted the logo to include one or more elements of the novel’s plot, namely bicycles or bicycle parts. The design needed to be professional and clean enough to represent a personal management company, so the designers zeroed in on the upper front portion of the bike, including the handlebars, headlight, and part of the front wheel. This li


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