Company Name: People DVD & Video

Logo Design People DVD & Video


This DVD and video rental store specializes in imported DVD’s and videos from Japan. They wanted the logo to hint at Japanese culture with great subtlety, and emphasized that the logo should avoid overused or stereotypical fonts and images. The designers created a cartoon illustration of a dog with an expressive and professional style associated with anime as well as graphic novels. The dog image is highly recognizable, unique, and easy to brand in its simplicity, with its mischievous-yet-invi


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