Custom logo design for a company providing the storage, maintenance, and concierge of classic and exotic cars and trucks
The logo concept is inspired by the owner’s Greek heritage, originating from a village near Sparta. The design features a seal shape with a stylized Spartan figure driving a luxury car, paired with a bold italic typeface to convey sophistication. The logo represents a company dedicated to protecting vehicles, rather than racing them.
The client wanted to have a logo of a Spartan King Leonidas driving the iconic Shelby Cobra, but steering a wheel instead of holding a shield, while holding a sword or spear with the other.