Very helpful, Brian was great. Designers were patient and worked one revision at a time respecting our original ideas and likes as well as great creativity on their part to arrive at a wonderful end product. Read More
How do you convey to your customers that yours is a company that cares? International typeface company Monotype thinks it has the answer – with a font.
Monotype, and global branding firm Lippincott, worked together on a brief from Southwestern Airlines to develop a custom typeface and new brand identity. Southwestern was keen to convey the idea of “a maverick spirit and a passion for serving others”, and how better to do this than to somehow capture the essence of its warm, hospitable employees?
As well as new heart-shaped logo, and the motto, “without a heart, it’s just a machine”,