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In an effort to keep up with the changing and varied needs of travelers, Best Western is the latest hotel chain to undergo a facelift.
No longer to be known as Best Western International, the chain will now be called ‘Best Western Hotels & Resorts’, reflecting the variety of property types on offer around the world – and some new ones.
The old Best Western logo
As well as a more contemporary corporate logo, and updated versions of its budget, executive and premier brands, Best Western is also launching a new line of ‘budget boutique’ properties called ‘Glo’.