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This week, Dallas Fort Worth airport launched a new logo – the first major redesign of its branding for 14 years.
DFW has grown from a small domestic airport to an international travel hub with millions of passengers passing through each year – the ninth busiest airport in the world. “We needed to evolve our brand to be more modern, memorable, unique and – critically – global,” said airport chief executive Sean Donohue, during the launch event.
The Interbrand redesign, which features a change in pallette from blue to orange and cost $1.5 million, will be rolled