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In the late 90s and early 00s, Nokia was the ‘must-have’ mobile phone brand – who didn’t have a Nokia 3310? But, failing to keep pace with the rapidly evolving smartphone market, the cellphone arm of the Finnish comms company suffered and was sold to US tech giant Microsoft in 2014.
Though the Nokia logo has so far co-existed alongside Microsoft Mobile, the end is now nigh for Nokia-branded phones. Its flagship smartphone – originally branded as the Nokia Lumia Windows Smartphone, is now dropping the untrendy Nokia tag altogether.
Here’s the new Lumia branding: very definitely