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Advertising in the world of sport is big business. Not only are there advertisements on and around the pitch or court, but almost every single athlete or sports personality also wears at least one sponsored brand on their clothing.
In British football (soccer), every team has a big corporate sponsor, ranging from telecommunications companies to financial institutions to airlines to high street brands. In short, almost any company that has enough cash to pay for the publicity can bid to feature on the front of a team’s kit.
There are a few restrictions, for example in the UK the advertising of cigarettes