GETTING STARTED LOGO DESIGN - BUSINESS ENTREPRENEURSHIP

Here are a few of the most important rules to consider when coming up with the best possible name:

1 Shorter is better. It is easier to remember names like Nike as opposed to 'Kransferst Bayer Colombo Association of Michigan'.

2 Make sure the name is easily pronounceable. It's very hard to pronounce 'Shmakhtnik', 'Kchichkus' or 'Xsassassas'.

3 It may be helpful to get the name to match your companiy`s philosophy. For example a strong solid company should use strong, bold names such as: 'Bamm', 'CastleDom', or 'Gong'. A HighTech company could use a more creative name such as: 'Ampex', 'Freebee', 'Ciriu'. Design companies can use even more creative names such as: 'Venturius', 'BlueFrog', 'BlackInc'.

4 Try to relate the name to the field of business. For example;
A food company - 'Bacon House'.
An office supplier - 'BluePin'.
A construction company - 'Golden Brick'.

5 Create a recognizable image. Come up with a meaningful name like an object name or word that has some kind of meaning like: 'Penguin Solution', 'Flying Frog', 'Walking House', or 'Yellow Pot'.

6 Do not forget your business's targeted market. Home insurance companies target a more mature market. It would be an absurd to use a name like 'HipHop BangBang Solutions'.

7 A good way to test your company name is to tell it to your friends and ask them if they remember it in a week.
This of course is not a complete guide to selecting a name, but these are some of the major factors to consider. There are also factors like personal preference, company location, specific market interests and many, other aspects.