If you
are quite knowledgeable on your business's industry, then
publishing articles online is a good start to building a reputation
for your site. You can submit articles to free submit directories
(where others can download your article as content for their
own sites, giving you full credit), online magazines, ezines,
and websites relevant to your business.
Paid
Advertising
Pay-Per-Advertising:
a. Pay-Per-Click: Pay-per-click advertising consists of a
search engine or directory that places your website in their
database, and charges you a specified amount every time your
website comes up in a search and is clicked on, thereby, generating
traffic to your site. The amount of the fee is usually determined
by bidding on keywords and ranking.
b. Pay-Per-Impression: Similar to the concept of pay-per-click
advertising, advertisers pay the affiliate based on the number
of consumers that view their promotion or ad.
c. Pay-Per-Sale: The advertisers pay the affiliate based on
the number of consumers that make a purchase based on the
direct result of the promotion.
d. Pay-Per-Lead: Advertiser pays for each sales lead generated
from the direct result of a promotion. Leads include a viewer
filling out a survey, form, downloading a demo, software,
etc...
e. Pay-Per-E-mail: Similar to pay-per-lead advertising, pay-per-e-mail
affiliates receive a commission for each consumer's e-mail
address they refer to a mailing list or newsletter.
Paid Directories:
Some directories will charge a fee for increased visibility
and is associated with a higher cost. If you choose to place
your site in a paid directory listing, consider the offer
carefully. Compare the price with other effective methods
of advertising. Make sure you get the biggest bang for your
buck.
Banners:
A more popular marketing mechanism consists of banner-style
advertisements that are specifically positioned on a web page
in order to promote your website. Costs vary according to
the placement of the ad on the web page and the size of the
banner. Try to advertise on websites that contain relevant
content, receive a significant amount of traffic and have
fair banner advertisement rates.
Ezines:
Ezines (electronic magazines/newsletters published online
or sent via e-mail) have been experiencing explosive growth
in the past few years. There are thousands of ezines covering
a vast number of topics. Considering that ezines cater to
readers sincerely interested in the topic covered, you should
get a higher response rate to your ads. For new businessess,
publishing your own ezine right away may be too overwhelming,
therefore paying for exposure of your website in online magazines
and through ezine ads may be your best bet. Ezines can provide
you with valuable traffic at a smaller investment than with
banner ads. Ezine advertising is more likely to attract a
significant response because the readers trust the editors
and are more trusting of the ads.
Overview