Borrowed
Bling hires award-winning logo design company, LogoBee.com, to
assist in its branding and marketing efforts.
Carol Amanda Wexler knew
that she was onto something big when she decided to start up
her web-based online service. The endless desire to keep up
with changing styles and have a new item for each big event
has always placed unnecessary stress on people's wardrobes and
budgets. That's why Wexler started BorrowedBling.com, a
membership service that allows customers to 'borrow'
high-priced items and jewelry at a fraction of the cost of
purchasing them.
What was needed for the service to really catch on was an
eye-catching, easy to use website, and a logo design with a
memorable look. For this purpose, LogoBee.com was contracted
for the branding initiatives of the site. Because the service
was conceptualized to be web-based from the start, the doors
were wide open in terms of design possibilities. This meant
that traditional rules of effective logo design such as
'simplicity' and 'minimalism' could be overlooked for this
particular project.
The resulting logo is an illustrative design that features a
caricature rendering of the owner of the company herself,
Carol Wexler. The caricature sports the latest 'bling', such
as earrings and a necklace, and has come to be known as "Miss
Bling". When this glamorous illustration was added to Wexler's
design for the text portion of the logo, the result captured
the exact look that Borrowed Bling was trying to achieve; A
look that reflected the big lights and neon signs that shine
at all of the Hollywood hot spots where the most glamorous
celebrities can be found. "The logo is a real
attention-getter," said Wexler. "It helps gives the site a
glamorous, movie star feel, which really enhances the overall
experience."
The final logo design has been seamlessly integrated into the
theme of the website. "Miss Bling" has become the identifying
mascot for the company, and she can be seen in a variety of
situations throughout the website, including shopping on Rodeo
Drive sporting an elegant handbag, attending a glamorous award
show in an evening gown and dripping in "bling", etc. The site
itself is stylish and functional. Members and visitors can
browse through 'closets' to see the latest available jewelry
and accessories, check items out, and have them delivered to
their door.
Borrowed Bling was officially launched in March 2006 and has
been generating a tremendous amount of media interest The
company has appeared in magazines such as Marie Claire and
Flair, and has also been spotlighted in the style section of
the "New York Times" newspaper. Most recently, the NBC 'Today
in New York' morning news show did a segment on this
innovative new company. They have also been enjoying steady
growth rates, generating over 4,500 new visitors to their site
every month. Wexler has catered to high-profile stars over the
past 8 years, who have become tired of shelling out big bucks
for "obligatory bling". "Many TV shows and stars use our high
end 'television jewelry' to give the illusion of real gems.
This is a common practice in Hollywood to save on cost and add
more variety," Wexler states. Now, for the first time in
history, this privilege is being extended to all women by
simply logging onto www.BorrowedBling.com and becoming a
member for as low as $29.95. Membership allows you to borrow
the jewelry and accessories for free, with a small shipping
charge each time your requested pieces are sent to you, which
can be as often as you like.
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