LifeSharers Adopts a New Logo in its Efforts to Promote Organ
Donation
LifeSharers, the
innovative organ donation network, is sporting a new image
these days thanks to a fresh new logo design by LogoBee.com.
As the organization has continued to grow and gain members,
LifeSharers decided to update its image in order to assist in
public relations and press outreach activities.
The shortage of available organs for transplants is a real
problem. Over 92,000 people are currently on the waiting list
for an organ transplant in the United States, and it's
expected that more than half of these people will never
receive one - they will die waiting.
The idea behind LifeSharers is to tackle this shortage head-on
by giving people an incentive to become organ donors through
its sharing network. By signing up with LifeSharers, members
agree to donate their organs when they die. They also agree to
make their organs available first to other LifeSharers members
before being offering them to non-members. This effectively
increases the odds that members will receive a transplant if
they ever need one.
While the program provides real incentives for people to sign
up, the ultimate goal of LifeSharers is to eliminate the
shortage of available organs for transplant.
LifeSharers has been effective in stirring up debate, as their
network uses a form of directed donation instead of using
traditional public allocation methods. The idea has received
both praise and criticism.
"Most of the criticism we are getting these days is mainly
that what we're doing isn't fair, but I have a real hard time
understanding their arguments. To me, giving an organ to
someone who won't donate their own organs is like giving a
lottery jackpot to someone who didn't buy a ticket. It just
isn't fair" said David Undis, founder of LifeSharers.
It is common for non-profit organizations to lag behind the
corporate world in terms of image branding and marketing, as
they are often lacking in available time and resources
required for these activities. LogoBee has come to understand
this difficulty, and has started to offer its design expertise
to non-profit organizations free of charge on an annual basis.
LifeSharers took advantage of a "Logo Design Makeover Contest"
held by LogoBee earlier this year. They were one of ten
non-profit organizations to win a design makeover with
LogoBee.com.
"We love the logo. We really think it captures the spirit and
the intent of what LifeSharers is all about. Now we've got our
logo all over our website, promotional materials, stationary
and business cards. We're really making good use of it"
concluded Undis.
About Lifesharers:
-LifeSharers is a non-profit network of organ donors staffed
by unpaid volunteers. Membership is free and open to all.
Visit the LifeSharers web site at
http://www.lifesharers.com
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