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New old logo
As you may have noticed, rebranding is a common topic in this blog. Updating a logo to a more modern one is a common practice – everyone wants to be up to date and with the flow. But The Co-operative Group, also known as the Co-op, chose to take the road less traveled by instead reinstating a previous logo of theirs – one that is almost 50 years old!
Logo designed in 2007
Founded 172 years ago, the Co-op is a venerable company and the largest consumers' co-operative in the UK, with over 8 million members. It should be expected that it would have gone