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Starting an E-Commerce Business - Monitoring Your Site

February 22nd, 2008

Almost all server providers have counters and tools to monitor your website traffic. You can find out where the traffic is coming from and the regions from which the visitors are originating. You can also find out daily visitor statistics, and other useful things such as how they entered and how long they stayed to browse. You can learn about the demographics of your website visitors and track trends and patterns. By gaining a better understanding of the popular pages on your site and your site's overall performance, you can plan your sites future development, and even focus on specific aspects of your site. Depending on how precisely you wish to track your site's success, you can also purchase software programs to assist you as well.

The first few years of an e-commerce company is usually the make or break period of the business. Revenues may be stagnant and expenses may seem overwhelming. It takes time, patience and determination. Sometimes you just need to take baby steps, then be patient and pray.

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