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How simple logo is too simple?

January 26th, 2017

If you are a fan of tennis, you are probably following the Australian Open, and if so, you may have noticed that just about everyone, aside from Federer, seems to be wearing the same Nike outfit for whatever reason, right down to the sneakers! Not exactly convenient for telling one athlete from the other. How funny that the logo for the tournament should suffer from the exact same issue as well?

 

The updated logo of the Australian Open has made very few fans so far. According to a poll conducted by The Huffington Post Australia, 66 percent of respondents prefer the old logo over the new one. The overwhelming opinion is that the replacement simply fails to convey the essence of the tournament as well as the old logo – depicting a tennis player in the glare of the scorching Australian sun – did.

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Freudian slip-ups: the most sexually suggestive logos

December 20th, 2016

If father of psychoanalysis Sigmund Freud is to be believed, the human mind revolves mostly around sex. Looking at some of the logos on today’s list, it’s easy to see where he was coming from – no pun intended. None of them have been created for companies that deal in sexually explicit goods and services, yet they look like they might as well have been. Whether their designers’ sexual urges and frustrations drove them to subconsciously draw genitalia or whether the viewers’ perverted minds caused the misinterpretation of completely innocent designs matters little – one way or another, one they still prove Freud was right.

 

A word of warning: this article does contain some suggestive imagery and potentially inadequate language, and may be considered mildly NSFW depending on the standards of your workplace.

 

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FIFA 2018 World Cup mascot: The secret dark side of Zabivaka

October 26th, 2016

 

Out of the three prospective official mascot designs for the upcoming 2018 FIFA football World Cup in Russia, Zabivaka the wolf was chosen by a landslide, easily beating the competition – a tiger and a cat. He is a charismatic character, whose official biography describes him as “charming, confident and social”, and as “a fair player, [who] values his team members and respects his opponents”. Yet, unbeknownst to most translators, his name tells a different story…

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Critique of the 2020 Tokyo Olympics' new logo design

August 26th, 2016

You may remember the story of the logo designed by Kenjiro Sano for the 2020 Olympics. The designer was accused of plagiarism by the Théâtre de Liège in Belgium. Sano denied the allegations, and I for one believe that the similarity of the two logos was coincidental, as the basic elements they use can be found in abundance in many types of art.

I would now like to bring your attention to the new, officially approved logo for the 2020 Tokyo Olympics. I feel like this concept is a little too similar to the logo of the 1972 Munich Olympics. In any case, though some people might prefer the new logo, in my opinion, the initial concept had more originality going for it. It looked unique in its own way and had more thought put into it.

 

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Free Illustrator Brushes - Summer Collection

August 10th, 2016

 

The follow-up to our summer-themed frames is finally here! This time, we have a set of brushes for you to use at your convenience! They are more flexible than fixed frames, so you can do so much more with them!

You can easily reshape your frame…

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6 free summer-themed frames

July 13th, 2016

 

Summer is in full swing! To celebrate the warm season, we have prepared a special treat for you: a set of six summer-themed frames available to download and to use for free.

With imagery such as seashells, sea stars and flowers, these bright and colorful frames can be easily integrated into your logo project or graphic design work, and are bound to evoke the idea of a happy summer vacation.

 

Please click here to download

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Coca-Cola Comparable Cans Cause Controversy

May 3rd, 2016

 

Red is Original. Silver is Diet/Light. Black is Zero Sugar. Green is Life. That’s how it has always been… but soon, it shall no longer be so.

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Double Entendre

March 29th, 2016

Tesla uses a logo with a double meaning to get around branding issue that prevented them from spelling out the word “sex” with the names of their new car models. Yes, really.

 

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Twitter logo transformation

March 23rd, 2016

The changes underwent by Twitter’s bird logo demonstrate the popularity of cleaner, simpler logos in this day and age.

 

The famous (or infamous, depending on how you look at it) social media site Twitter is celebrating its tenth birthday. Over its ten years of existence, Twitter has gone through a multitude of logos. We have discussed some of them before, but very little weight in the article was given to the main attraction: Larry the Twitter bird itself, which has undergone some interesting changes over the course of its existence. This article aims to correct the oversight.

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Magnolia Mania Logo

March 22nd, 2016

Palm Beach jeweler accuses actress Reese Witherspoon of plagiarizing her Magnolia Collection’s logo and using it for her clothing line Draper James.

 

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Free Vintage Vector Frames

February 2nd, 2016

 

This set of 6 vintage-styled vector frames is available to download and use for free.

The file is in Illustrator CS format and can be easily integrated into your logo project or graphic design work.

Please click here to download

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55 Olympic Games Logo Designs Since 1896

December 21st, 2015

This is complete collection of 55 Olympic games logos and graphics SINCE 1896.

 

55 olympic  games logos

 

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Best Western gets a new name and seven new logos

October 1st, 2015

In an effort to keep up with the changing and varied needs of travelers, Best Western is the latest hotel chain to undergo a facelift.

No longer to be known as Best Western International, the chain will now be called ‘Best Western Hotels & Resorts’, reflecting the variety of property types on offer around the world – and some new ones.

The old Best Western logo

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The 14 crucial questions designers should ask a client before creating a logo

September 24th, 2015

Any custom logo design company worth its salt will tell you that the key to creating a successful logo is good communication with the customer. In order to provide the client with a variety of logos to choose from, it is very important for a designer to understand said client’s preferences. The only way to accomplish this is to ask the right questions, such as…

1.       What is the name of your company? This one is obvious enough. Often, the name of the company will play a major role in deciding what will be represented on the logo – sometimes, the name itself is the logo. Even if that is not the case, the name of the company is incorporated into the logo more often than not. Even the simple question of whether the company’s name is long or short plays a major role in deciding the type of logo to be created.

2.       Which words in the company name do you want to emphasize? If the company name consists of multiple words, the client may not wish to give equal billing to all of them, especially since that might make an unnecessarily bloated logo. Some words will be made to stand out while others will be given minimal priority.

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Verizon new logo design: simple yet effective, or too simple and ineffective?

September 16th, 2015

Though the news was somewhat overshadowed by Google’s new logo launch this week, another big corporation has decided to go for a rebrand.

To mark its $4.4 billion acquisition by AOL, Verizon recently engaged design consultancy Pentegram to come up with a new logo for the telecommunications giant.

 

 

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