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Google, but all grown up

August 21st, 2015

The big news in the business world this month was that Google has a new owner: a holding company called Alphabet. What does this mean for the world’s favourite search engine?

Well, not much really.

Users of the company’s services won't notice any difference at all. Alphabet, which is owned by Google’s founders Larry Page and Sergey Brin, is simply a chance to reorganize assets and mitigate risk on the stock market.

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Coca-Cola removes labels

July 28th, 2015

I could probably write a hundred different blog posts about the soft drink super-giant that is Coca Cola – the evolution and history of the brand is fascinating, as is the success of legendary campaigns such as “Diet Coke Break guy”, “Holidays are Coming” and the recent “Share a Coke” initiative, which saw the famous logo replaced by people’s names. Perhaps one day I will.

But the subject of today’s Coca-Cola-related post comes from the Middle East where, in the midst of the holy month of Ramadan, some people were enjoying their can of ice-cold Coke (during the hours of darkness, of course) without a logo on it all.

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Long lost typeface brought back to life

June 25th, 2015

London, England, turn of the 20th Century. Thomas James Cobden-Sanderson, a bookbinder, and engraver Emery Walker went into business together, establishing the Doves Press printing company.

 

 

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Inn_v_tive c_mp

June 9th, 2015

The British media reported this week that the UK’s National Health Service (NHS) has seen a 40% drop in the number of new people coming forward to donate blood.

Blood donation in the UK is unpaid, so relies on volunteers who are willing to spare an hour of their time once every three months to give a pint of their finest red stuff. Donated blood is used to help accident victims, cancer patients, people with hereditary blood disorders such as sickle cell anemia, women having traumatic childbirths, and for crucial scientific research. In short, it saves lives, so a drop in donor numbers is very worrying as it could mean life or death for someone in need.

 

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Tourisme Montreal highlights its accents in logo design rebrand

May 1st, 2015

I haven’t had the pleasure of visiting Montréal, home of LogoBee’s HQ, but a recent rebranding of the regional tourism board has made me want to visit!

Arguably, Tourisme Montréal’s previous logo –  ‘à la Montréal’ (see below) was a little dated and tired. When I first saw it, I was perplexed by the lipstick ‘kiss’ – it seemed rather feminine and thus confusing as to who the logo was meant to appeal to. I also thought the lipstick made the more difficult to read.

 

All that has changed with a fancy new restyle by agency LG2. The new Tourisme Montréal logo is bold, easy-to-read, gender neutral and very digital-friendly, as this video shows.

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Clinton logo design causes a Twitter storm

April 15th, 2015

Former First Lady Hillary Clinton announced that she would be running for the US Presidency again this year – and of course, every good marketing campaign needs a logo. Here’s Hillary’s:

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Pepsi's Logo Mishap

August 8th, 2014

In 2009, Pepsi spent a rumored one million dollars to revamp their logo design. The company was ridiculed in the mainstream media for the exuberant amount of money it spent and insult was added to injury when graphic design artist Lawrence Yang further ridiculed the design by creating a sketch of an obese “Pepsi Man,” highlighting the negative health effects of sugary soft drinks.

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Un-united Kingdom?

June 5th, 2014

Here in Great Britain we’re all eagerly awaiting the Commonwealth Games.

Whereas at the Olympic Games British athletes compete for Great Britain & Northern Ireland, at the Commonwealth Games we can support English, Welsh, Scottish and Northern Irish athletes individually, as well as competitors from the smaller constituents including the Channel Islands, and the Isle of Man.

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‘Pearl of Africa’ launches logo design competition

January 30th, 2014

In recent years and months, the African nation of Uganda has hit the headlines for all the wrong reasons – its poor record on human rights, a discriminatory legal stance on homosexuality, and widespread Government corruption to name but a few sticking points.

But despite its dubious politics, Uganda wants to encourage tourism from within Africa and outside. To this end, the Uganda Ministry of Tourism, together with the Uganda Tourism Board, has launched a competition that invites professional or wannabe designers to come up with a new logo for Uganda’s tourist industry.

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LogoBee’s new website design

January 23rd, 2014

You might have noticed that things are looking a little different here on the LogoBee blog, and over on the main website, www.logobee.com.

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Outer London Fund to improve storefront logo designs

January 20th, 2014

Away from the pomp and circumstance of well-known tourist sites such as Buckingham Palace, Big Ben and the Houses of Parliament, communities on the outskirts of London, UK, are suffering.

No thanks to the development of large, out-of-town shopping malls, and of course the recent economic downturn, streets in outer London districts that were once thriving with independent businesses and bustling with members of the local community are now quiet. Stores are closing and those that remain are run down and struggling to survive.

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Oscar's new logo design

December 19th, 2013

Oscar is the man that every actor wants on their mantlepiece. A gold statuette awarded by 6000 members of the Academy for Motion Picture Arts and Sciences is considered the top accolade for not only actors, but screenwriters, directors, producers, score composers, special effects teams, animators and more.

Ahead of the announcement of the 2014 Academy Award nominations on January 16, the Academy has also announced a new logo design.

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Canada’s 150th birthday logo design courts controversy

December 11th, 2013

Happy birthday Canada! Well, almost. The independent state of Canada turns 150 years old in a few years’ time and Canadian Heritage has commissioned a new logo design to celebrate this momentous occasion. But how do you represent ‘Canada’ in a logo?

Like this, apparently.

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Mesosphere: Dynamic logo design created by software

November 28th, 2013

If you’re a regular reader of this blog, you will know that I am not a graphic designer. In the course of my day job I work with designers on a regular basis, and I have an interest in design and branding, but to be honest, my own artistic creativity in the logo world is pretty limited.

So the many ways in which logo designers can continue to come up with inspiring, innovative designs never ceases to amaze me.

The subject of this blog post is a company called Mesosphere, or rather the creative genius behind the company’s new logo concept.

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Philips reveals new logo design pixel by pixel

November 26th, 2013

Recently, companies revealing their new logo designs have started to try and do so in increasingly innovative ways.

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