A logo isn’t just a small image you add to your website header for the sake of filling in a blank space. A logo is a crucial branding element that helps your business stand out and encompasses in a few pixels the essence of your products and services. Looking back at the history and evolution of logo design, many trends have come and gone and brands have learned to adapt. Now that 2020 is almost here, it’s time to look at the most interesting logo design trends and see how you can revamp your old logo to keep up with competitors.

Adaptive logo design

Like web design, logo design needs to be chosen depending on the device that people use to view your website. According to a TechJury analysis, there will be 2.87 billion smartphone users in 2020. Moreover, 63% of smartphone users have made at least one purchase at their device and use it to interact with brands. Naturally, your logo has to be optimized for mobile users, but does this mean that you should neglect all other platforms? Not at all. Adaptive logo design is one of the trends that marketers have been looking forward to the most, because it allows you to use different versions of a logo, depending on the device of the end-user.

For example, here’s how these famous brands optimize their logo from desktop to mobile:

Source: diony.co.uk

When it comes to creating a logo, the design brief is just as important as the design itself. The design brief is a document that includes the objectives and strategies applied for a particular project. It gives the designer a clear idea of what needs to be done and outlines the overall project.

Without a logo design brief, the designer you hire will be in the dark about your needs. The brief does not necessarily need to contain design ideas, but it has to tell the designer what your objectives and outcomes are, allowing them to express their creativity and help you achieve those goals.

Creating a logo is the beginning of building your brand’s identity. Most people mistakenly consider that it’s an easy task. However, making a perfect logo that win customers’ hearts is much more than a fancy font and pretty color combination.

Image: pexels.com

LogoBee is one of the oldest custom logo design firms on-line. As a result, it has delivered thousands of custom logos worldwide for a wide variety of businesses. One of a very popular design requests is a wine bottle logo design. Just recently LogoBee was recognized as one of Top Bottle Graphic & Print Design Agency by DesignRush community.

As we speak, our free Logo Maker tool is growing. We are constantly adding new templates and upgrading our system. As our special gift for you this holiday season, we have introduced a free social media kit including logo files for all major social media sites. The logo kit contains a Transparent PNG and files for use with Facebook, LinkedIn, Instagram, Twitter, Pinterest, Google+ and Youtube. You can upload them directly to your account profile on these sites without any hassle. The images are centered and adjusted to fit the format. We hope you enjoy our Logo Maker system and this new package, and submit your feedback to us.

LogoBee is proud to release its brand new Logo Design Maker tool. While custom logo design has always been and remains our focus, an oft-overlooked aspect of our business is our selection of pre-made logo templates, perfect for the startup company on a tight budget. Our entire impressive collection of approximately 3000 logos has been made available to download free of charge including logo files for all major social media sites. SVG Vector files for the printing use are available for only $39. This collection contains logos fit for corporations, hi-tech companies, medical suppliers, law firms, environmental companies and phone apps – among others – and is continuously being expanded, ever widening the possibilities available to our clients.

Since the year 2000, LogoBee has been one of the top providers of custom logos created by in-house designers. Right now, for a limited time, LogoBee is launching what may be the biggest promotion in its 18-year existence.

Until the promotion ends, every day will be dedicated to a specific letter that will be displayed on LogoBee’s Promotions page: https://www.logobee.com/logo-design-promotion.php. Any company ordering a custom logo design package on that day is entitled to receive a whopping 50% discount on LogoBee’s services, provided its name starts with the letter displayed that day. Letters will change daily at midnight, cycling through the entire alphabet in order, making it easy for any company to take full advantage of this offer – just check the page regularly and don’t miss the day your letter appears!

Yes, you read that right – 50% off on any custom logo design package created in-house by our professional logo designers. With this deal, every day, someone’s a winner!

What comes to mind when you think of chess? Quiet intensity, tactics and combinations, predicting the opponent’s next move, the ultimate battle of wits? If you said “steaming hot sex”, either you have a very interesting fetish or you are the designer of the logo for the 2018 World Chess Championships in London. Maybe both.

The importance of any logo is impossible to overstate, but sports teams’ logos are in a league of their own. Just think of all the places they appear: the players’ uniforms, memorabilia sold to fans, the team’s home stadium, live on air during televised matches, and so on. A company getting a bad logo is always an unfortunate event at the very least, but a sports team getting a bad logo is nothing short of a catastrophe. This does not stop teams from occasionally ending up with some real stinkers.

Logo design plagiarism controversies are one of the most common topics our blog deals with. However, even as we defend some designers and accuse others, you may have noticed that we have never approached things from a purely legal perspective. Why?

If you are a fan of tennis, you are probably following the Australian Open, and if so, you may have noticed that just about everyone, aside from Federer, seems to be wearing the same Nike outfit for whatever reason, right down to the sneakers! Not exactly convenient for telling one athlete from the other. How funny that the logo for the tournament should suffer from the exact same issue as well?

The updated logo of the Australian Open has made very few fans so far. According to a poll conducted by The Huffington Post Australia, 66 percent of respondents prefer the old logo over the new one. The overwhelming opinion is that the replacement simply fails to convey the essence of the tournament as well as the old logo – depicting a tennis player in the glare of the scorching Australian sun – did.

If father of psychoanalysis Sigmund Freud is to be believed, the human mind revolves mostly around sex. Looking at some of the logos on today’s list, it’s easy to see where he was coming from – no pun intended. None of them have been created for companies that deal in sexually explicit goods and services, yet they look like they might as well have been. Whether their designers’ sexual urges and frustrations drove them to subconsciously draw genitalia or whether the viewers’ perverted minds caused the misinterpretation of completely innocent designs matters little – one way or another, one they still prove Freud was right.

A word of warning: this article does contain some suggestive imagery and potentially inadequate language, and may be considered mildly NSFW depending on the standards of your workplace.

You may remember the story of the logo designed by Kenjiro Sano for the 2020 Olympics. The designer was accused of plagiarism by the Théâtre de Liège in Belgium. Sano denied the allegations, and I for one believe that the similarity of the two logos was coincidental, as the basic elements they use can be found in abundance in many types of art.

I would now like to bring your attention to the new, officially approved logo for the 2020 Tokyo Olympics. I feel like this concept is a little too similar to the logo of the 1972 Munich Olympics. In any case, though some people might prefer the new logo, in my opinion, the initial concept had more originality going for it. It looked unique in its own way and had more thought put into it.

Seems like the lion’s share of the articles in our blog consists of a) companies replacing their iconic logos by more app -friendly ones (usually to the great displeasure of the public) and b) logo design plagiarism controversies. So today, as a special treat, we’re covering a case that merges both! Except the logo is not actually being replaced. And there’s not really a plagiarism controversy. Don’t worry, it will all become clear in a moment.