What comes to mind when you think of chess? Quiet intensity, tactics and combinations, predicting the opponent’s next move, the ultimate battle of wits? If you said “steaming hot sex”, either you have a very interesting fetish or you are the designer of the logo for the 2018 World Chess Championships in London. Maybe both.

The importance of any logo is impossible to overstate, but sports teams’ logos are in a league of their own. Just think of all the places they appear: the players’ uniforms, memorabilia sold to fans, the team’s home stadium, live on air during televised matches, and so on. A company getting a bad logo is always an unfortunate event at the very least, but a sports team getting a bad logo is nothing short of a catastrophe. This does not stop teams from occasionally ending up with some real stinkers.

Logo design plagiarism controversies are one of the most common topics our blog deals with. However, even as we defend some designers and accuse others, you may have noticed that we have never approached things from a purely legal perspective. Why?

If you are a fan of tennis, you are probably following the Australian Open, and if so, you may have noticed that just about everyone, aside from Federer, seems to be wearing the same Nike outfit for whatever reason, right down to the sneakers! Not exactly convenient for telling one athlete from the other. How funny that the logo for the tournament should suffer from the exact same issue as well?

The updated logo of the Australian Open has made very few fans so far. According to a poll conducted by The Huffington Post Australia, 66 percent of respondents prefer the old logo over the new one. The overwhelming opinion is that the replacement simply fails to convey the essence of the tournament as well as the old logo – depicting a tennis player in the glare of the scorching Australian sun – did.

If father of psychoanalysis Sigmund Freud is to be believed, the human mind revolves mostly around sex. Looking at some of the logos on today’s list, it’s easy to see where he was coming from – no pun intended. None of them have been created for companies that deal in sexually explicit goods and services, yet they look like they might as well have been. Whether their designers’ sexual urges and frustrations drove them to subconsciously draw genitalia or whether the viewers’ perverted minds caused the misinterpretation of completely innocent designs matters little – one way or another, one they still prove Freud was right.

A word of warning: this article does contain some suggestive imagery and potentially inadequate language, and may be considered mildly NSFW depending on the standards of your workplace.

You may remember the story of the logo designed by Kenjiro Sano for the 2020 Olympics. The designer was accused of plagiarism by the Théâtre de Liège in Belgium. Sano denied the allegations, and I for one believe that the similarity of the two logos was coincidental, as the basic elements they use can be found in abundance in many types of art.

I would now like to bring your attention to the new, officially approved logo for the 2020 Tokyo Olympics. I feel like this concept is a little too similar to the logo of the 1972 Munich Olympics. In any case, though some people might prefer the new logo, in my opinion, the initial concept had more originality going for it. It looked unique in its own way and had more thought put into it.

Seems like the lion’s share of the articles in our blog consists of a) companies replacing their iconic logos by more app -friendly ones (usually to the great displeasure of the public) and b) logo design plagiarism controversies. So today, as a special treat, we’re covering a case that merges both! Except the logo is not actually being replaced. And there’s not really a plagiarism controversy. Don’t worry, it will all become clear in a moment.

New old logo

As you may have noticed, rebranding is a common topic in this blog. Updating a logo to a more modern one is a common practice – everyone wants to be up to date and with the flow. But The Co-operative Group, also known as the Co-op, chose to take the road less traveled by instead reinstating a previous logo of theirs – one that is almost 50 years old!

A couple of months ago we have talked about how Larry the Twitter bird has been turned from a mascot-style logo into a flat monochrome shape over the years, and concluded that the simplification was all but inevitable in today’s design environment. Now, we have been proven right.

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Does Rhode Island’s new logo, created by acclaimed designer Milton Glaser, really pale before this replacement created by local designer in 10 minutes?

New Rhode Island logo created by Milton Glaser

Tesla uses a logo with a double meaning to get around branding issue that prevented them from spelling out the word “sex” with the names of their new car models. Yes, really.

The changes underwent by Twitter’s bird logo demonstrate the popularity of cleaner, simpler logos in this day and age.

The famous (or infamous, depending on how you look at it) social media site Twitter is celebrating its tenth birthday. Over its ten years of existence, Twitter has gone through a multitude of logos. We have discussed some of them before, but very little weight in the article was given to the main attraction: Larry the Twitter bird itself, which has undergone some interesting changes over the course of its existence. This article aims to correct the oversight.

Palm Beach jeweler accuses actress Reese Witherspoon of plagiarizing her Magnolia Collection’s logo and using it for her clothing line Draper James.

Logo Source

Anyone who has spent any amount of time on the Internet at all knows a deep, fundamental truth: the true purpose of the Web is not information, communication, or even porn: it’s looking at adorable kitty cats and sharing them with all your friends… and acquaintances… and people you’ve “friended” for no good reason at all… and complete strangers… basically with everyone who loves adorable kitty cats, which of course means absolutely everyone on the planet.