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Google, but all grown up

August 21st, 2015

The big news in the business world this month was that Google has a new owner: a holding company called Alphabet. What does this mean for the world’s favourite search engine?

Well, not much really.

Users of the company’s services won't notice any difference at all. Alphabet, which is owned by Google’s founders Larry Page and Sergey Brin, is simply a chance to reorganize assets and mitigate risk on the stock market.

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New logo design for a new, more serious Mini

August 18th, 2015

In my mind, the Mini has always been a fun car – quirky, full of personality and always iconic. Think The Italian Job, Austin Powers’ “GR8 SHAG” model, and even Mr Bean’s classic beige number.

Classic Minis featured in 'The Italian Job'

 

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Purity Brewing Co Beer logos with a back story

August 3rd, 2015

In the UK room temperature “real ale” has been the drink of choice for bearded old men for centuries. However, in light of the huge craft beer revolution across the pond, it’s now bearded younger men (and women, though less bearded) – of the hipster variety – who can’t get enough of the chilled versions of this traditional beer.

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Coca-Cola removes labels

July 28th, 2015

I could probably write a hundred different blog posts about the soft drink super-giant that is Coca Cola – the evolution and history of the brand is fascinating, as is the success of legendary campaigns such as “Diet Coke Break guy”, “Holidays are Coming” and the recent “Share a Coke” initiative, which saw the famous logo replaced by people’s names. Perhaps one day I will.

But the subject of today’s Coca-Cola-related post comes from the Middle East where, in the midst of the holy month of Ramadan, some people were enjoying their can of ice-cold Coke (during the hours of darkness, of course) without a logo on it all.

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Facebook logo design quietly revamped

July 22nd, 2015

Blink and you might have missed it, but social media giant Facebook changed its logo recently and you probably didn’t even notice. There was no fanfare, no press release, no social media campaign. In fact, comparing the old and the new designs, you could be forgiven for wondering what’s changed!

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Keynote: more than just an alternative to PowerPoint

June 19th, 2015

Though I took some convincing, I’m a recent convert from PC to Apple Mac. The transition was surprisingly easy to make (switch out CTRL for CMD and you’ve basically got it), but I do confess I still use Microsoft for Mac software, including ­– but only when absolutely necessary – the love-it-or-hate-it program PowerPoint.

Those of you who have ever sat through any kind of formal presentation will be familiar with the term “death by PowerPoint” – the embarassing clipart, the slow agony as the presenter reads aloud bullet point after bullet point, the cringeworthiness of words unnecessarily whizzing and twirling across the screen.

 

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Why start-ups should not worry about getting the logo design right first time

June 12th, 2015

Every single one of the most successful brands in the world has a memorable logo – think of big names like McDonalds, Burger King, Coca Cola, and Apple just for starters.

Your company’s logo is the face of your business, the visual “hook” that helps customers to recognise you, recall what you do, and separate you from your competitors.

 

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Inn_v_tive c_mp

June 9th, 2015

The British media reported this week that the UK’s National Health Service (NHS) has seen a 40% drop in the number of new people coming forward to donate blood.

Blood donation in the UK is unpaid, so relies on volunteers who are willing to spare an hour of their time once every three months to give a pint of their finest red stuff. Donated blood is used to help accident victims, cancer patients, people with hereditary blood disorders such as sickle cell anemia, women having traumatic childbirths, and for crucial scientific research. In short, it saves lives, so a drop in donor numbers is very worrying as it could mean life or death for someone in need.

 

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Sky vs Skype logo

May 21st, 2015

In a controversial decision by the General Court of the European Union, Microsoft has been blocked from filing a trademark application for its video chat software Skype.

 

 

 

 

 

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Microsoft replaces Nokia Lumia logo

October 31st, 2014

In the late 90s and early 00s, Nokia was the ‘must-have’ mobile phone brand – who didn’t have a Nokia 3310? But, failing to keep pace with the rapidly evolving smartphone market, the cellphone arm of the Finnish comms company suffered and was sold to US tech giant Microsoft in 2014.

 

Though the Nokia logo has so far co-existed alongside Microsoft Mobile, the end is now nigh for Nokia-branded phones. Its flagship smartphone – originally branded as the Nokia Lumia Windows Smartphone, is now dropping the untrendy Nokia tag altogether.

Here’s the new Lumia branding: very definitely a Microsoft phone now, featuring the signature Microsoft flag. Interestingly, the brand name Lumia has also disappeared from the phone!

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Responsible advertising: should certain brands be banned from children?

October 22nd, 2014

 

Advertising in the world of sport is big business. Not only are there advertisements on and around the pitch or court, but almost every single athlete or sports personality also wears at least one sponsored brand on their clothing.

In British football (soccer), every team has a big corporate sponsor, ranging from telecommunications companies to financial institutions to airlines to high street brands. In short, almost any company that has enough cash to pay for the publicity can bid to feature on the front of a team’s kit.

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Pepsi's Logo Mishap

August 8th, 2014

In 2009, Pepsi spent a rumored one million dollars to revamp their logo design. The company was ridiculed in the mainstream media for the exuberant amount of money it spent and insult was added to injury when graphic design artist Lawrence Yang further ridiculed the design by creating a sketch of an obese “Pepsi Man,” highlighting the negative health effects of sugary soft drinks.

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Sports field logo design

June 17th, 2014

Once upon a time, sports fields were green. Sometimes with subtle stripes mown into the lawn, and white painted boundary lines approproate to the sport, but in general, pitches were green as grass.

But advertising at sporting fixtures has become such big business that companies must now be increasingly innovative with their product placement.

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Netflix logo “refreshed”

May 16th, 2014

Movie rental subscription service Netflix has been around now for almost twenty years. A lot has changed during that time; mostly recently Netflix’s logo design.

When Netflix first started, the only way you could use it to watch movies and TV box sets was to create a wishlist of titles online, and then wait for the physical DVDs to be delivered to your door. Back then, in the late 1990s, Netflix’s logo was designed to catch the eye among the other envelopes that arrived in the mail; it was all bold, shadowed type and a bright red, black and white pallette.

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Small UK logo design company wins African royal seal of approval

May 7th, 2014

The south-west of England is generally considered a sleepy part of the country. Far away from the hustle and bustle of the capital, London, it’s more renowned for its beaches, laid back lifestyle, and lack of highways.

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