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When sports logo design goes wrong

July 12th, 2017


The importance of any logo is impossible to overstate, but sports teams’ logos are in a league of their own. Just think of all the places they appear: the players’ uniforms, memorabilia sold to fans, the team’s home stadium, live on air during televised matches, and so on. A company getting a bad logo is always an unfortunate event at the very least, but a sports team getting a bad logo is nothing short of a catastrophe. This does not stop teams from occasionally ending up with some real stinkers.

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Meetup's new logo: Beyond the nametag

October 5th, 2016


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For DFW, orange is the new blue

October 7th, 2015

This week, Dallas Fort Worth airport launched a new logo – the first major redesign of its branding for 14 years.

DFW has grown from a small domestic airport to an international travel hub with millions of passengers passing through each year – the ninth busiest airport in the world. “We needed to evolve our brand to be more modern, memorable, unique and – critically – global,” said airport chief executive Sean Donohue, during the launch event.


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