Home> Famous Brands

IKEA logo concept makes perfect sense

December 4th, 2015

The logo of everyone’s favorite Swedish flat-packed furniture retailer has changed very little since 1967. Though once-upon-a-time black and white, and for a short time red and white, the familiar blue workmark inside a yellow oval has been IKEA’s trademark since 1983.

 

 

But Scottish design firm Freytag Anderson thought it was time for a rebrand. In a recent issue of Icon Magazine, the design firm showcased its ideas for a new Ikea branding concept – and you know what? It makes perfect sense.

 

Read the rest of this entry »

Ghostbusters logo designer dies aged 70

November 24th, 2015

As a child of the 1980s, there are few logos of that era more recognizable to me than that of the Ghostbusters franchise. Sadly, the logo’s creator, Michael C. Gross, has died at the age of 70 after a battle with cancer.

Gross, a graphic designer and movie producer, in fact admitted that the Ghostbusters logo – the iconic image of the white ghost inside a red ‘no’ symbol – wasn’t his original idea, but he is remembered as the man who developed the concept and made it famous.

Read the rest of this entry »

Playboy Bunny makes more money

October 16th, 2015

Don’t worry, this article is safe for work!

To the surprise of many, it was recently revealed that men’s ‘entertainment’ magazine Playboy is going ‘non nude’. Starting with the March 2016 issue, Playboy will no longer feature naked women in its magazines or website.

The reason? According to a Playboy chief executive, nudity is “just passé” these days. ‘Proper’ porn is so widely available on the internet it seems there is just no need for the ‘lite’ brand of titillation Playboy offers. Furthermore, it’s incompatible with today’s social media-hungry consumers: because nudity is banned on Facebook, Twitter and Instagram, Playboy can’t avail itself of the clicks and likes that other magazines thrive on for publicity.

Read the rest of this entry »

Hells Angels vs the Hipsters

October 15th, 2015

Legal disputes over logo usage are fairly commonplace – but what do you do when the company suing you for breach of trademark is a criminal organization?

Reports in the Australian media this week told of an impending court case brought against a “hipster” fashion retailer by an Australian chapter of legendary biker gang The Hells Angels.

 

Read the rest of this entry »

For DFW, orange is the new blue

October 7th, 2015

This week, Dallas Fort Worth airport launched a new logo – the first major redesign of its branding for 14 years.

DFW has grown from a small domestic airport to an international travel hub with millions of passengers passing through each year – the ninth busiest airport in the world. “We needed to evolve our brand to be more modern, memorable, unique and – critically – global,” said airport chief executive Sean Donohue, during the launch event.

 

Read the rest of this entry »