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Protecting your Corporate Identity

June 8th, 2006

Copyright infringement. How to cope with the rise of internet plagiarism

When it comes to corporate identity and logo design, copyright infringement has become an increasingly prevalent issue. As more and more small businesses find they need a logo to stay competitive, the demand has created a plethora of logo design firms that offer a variety of services from stock clipart images to custom design services.

However, because of the competitive nature of graphics design and the ease in which people have access to information, it has become difficult to ensure that a design remains the property of the respectful owner, and does not become duplicated by someone else. The ease in which an image or logo can be taken from the web and retraced is surprising, and there are even some that fail to realize that online content isn't simply 'public' domain. Therefore you should always be careful to properly document and trademark your logo design, Read the rest of this entry »

SEO Who do you trust?

May 6th, 2006

Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for. For businesses that receive the majority of their clientele from search engines, search engine rankings can make or break their business.

Search Engines

Search engine optimization (SEO) is a marketing technique that enhances a website and its content in order to increase the chances of achieving a high rank the search engine result pages (SERPs). Search engines are very secretive about their criteria and ranking systems as they continuously update and revise their algorithms (mathematical formulas used to determine which web pages are displayed in search results), and therefore there is less likelihood of webmasters and search engine optimizers being able to achieve higher rankings by manipulation and spamming.

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