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Logo Design Software and Files

August 7th, 2011

There are many different types of software available for graphic design work which can also be used for a logo design. Let's start by discussing the two types of digital imaging:

• The first type is a bitmap image system that you are probably most familiar with. This system of storing digital images is very simple. It is a "pixilated" version of the image. Basically it is a visual image divided by thousands of different colored dots and each dot has its own color and coordinate. It is a very memory consuming system, and of course the more dots you have stored in your image, the bigger and more detailed it will become.

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LogoBee's Top 10 Logo Design Tips

July 10th, 2011

Over the years, LogoBee has been designing logos and accumulating articles and resources for its clients. Finally, they've released a concise set of logo design tips to help you along with your project, and ensure that you end up with a logo that will perfectly suit your needs. So without further ado, here are LogoBee's top ten tips!

Keep it Simple!

These are probably the best words of advice, and it ties into almost all of our upcoming tips. A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The logo is the ultimate 'elevator' pitch to your potential clients and business partners. You don't have time to recite your entire business plan in an elevator pitch, and the same concept applies to corporate logo design.

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Getting to the details-Let's look more closely!

July 9th, 2011

After making sure that you are dealing with a legitimate company there are few more points to look at:

-There are two different types of logo design companies that exist on the Internet:

One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if you like one of them you can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: you have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means you may not be the only company that owns the logo.

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How you can help your designer

June 30th, 2011

Often the designers will hit a roadblock when the exact vision of the client isn`t met. Rather than expecting the perfect logo on the first, second or even third time, look for elements in each of the samples that you like. Such elements can be fonts, color schemes, layouts, graphic elements. From there, you can make a note of the items you like from each sample (for example, the font in sample #3 with the color scheme of sample #8 and the layout in sample #4 etc….) The beauty of graphic design is that we can mix, match and change these things quickly.

Patience IS a virtue

When working on your project, it is important to consider that your logo design will, more often then not, take time. Logo design is a creative process, and it is important to remember that. Personally, I have dealt with patient clients and impatient clients, and I have found that trying to rush the process often results in the client not getting exactly what they asked for.

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Which logo design company to choose

June 29th, 2011

Beware!

In the last 5 years, we have seen a prolific growth in the Internet industry. Every conceivable field of business has seen the advantages the internet has to offer. One of these industries is logo design , which interestingly is considered to be the fastest growing in the world. You can now order any type of design from the comforts of your home or office and everything is presented to you in a timely manner.

With every moral, prosperous company out there - there are plenty just waiting to take advantage of you.

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Company name

June 22nd, 2011

You have developed your business idea, finished your market research, and now you need to decide on a name. The name must earn your potential customer's attention and trust. Start considering names in the beginning stages once you have determined your field of business. Use a serious name for a serious company. Use a fun name for creative company or a company that markets children.

Before you finalize your company's name, consider logo design concepts. They are difficult to capture on the first try. This is why a company should provide a designer with more information than just the company name. Consider the type of qualities you would like your company to portray. There are various logo design styles that portray different qualities. If you want to represent a very aggressive, high tech, corporate, and cutting-edge company, you should not come up with the name like 'Sloopy' or 'Scroochy'. Belive it or not, some of the names for clients in the past have been so inappropriate that it is not worth mentioning. The logo would look like Tinker Bell in a hockey Helmet!

Here are a few of the most important rules to consider when coming up with the best possible name:

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Selecting the concept

June 20th, 2011

Now the most important part is to get the concept for a logo. It is almost the same process as selecting the name. First you have to determine what your logo should say about your company. There are many different ways to represent a company.

•You may come up with an image related to a business like a house for a real estate company, or a car for a car dealership

•You could use just an abstract image representing the company`s philosophy. For example some kind of blocky image would suit a stable trustful company or even just a pyramid. A very dynamic image with orbits and swooshes, sparks, particles could be used for a very modern, young, high-tech company to represent electrical activities or just cutting edge meteoritic technology.

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What is a logo?

June 19th, 2011

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.

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How To Create a Logo: Part 2 – The Concept

October 26th, 2010

Saint Cross Medical logo design













In part 1 of this blog post series, we looked at the process of developing a brief for a graphic logo design project. Asking the right questions in order to build up a scope for the project is a crucial first step for the graphic designer, who needs to obtain enough information about the company, its values and the image it wishes to portray, to be able to develop a striking and instantly recognizable logo. There inevitably comes a point in this process however, where the designer needs to start actually designing, so what happens next? While each graphic designer has their own modus operandi, the design process generally starts with a good old fashioned sketch. Forget your Photoshops and your Illustrators for the time being, a graphic designer’s real best friend at this stage is a 2B pencil and a piece of paper.

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Mind the Gap

October 12th, 2010

Gap logo designs

 

It’s always a risky move for any corporation to change its logo, and when internationally known clothing retailer Gap tried it recently, they soon learned that the customer is always right!

With industry experts suggesting that Gap was feeling out of touch with its client base in these times of economic crisis, a Gap spokesperson said that “after 20 years, it was time for change”. It was out with capital letters and a serif typeface, and in with Helvetica logotype and a blue gradient box design element – to the outcry of graphic designers and members of the public all over the world. 

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How To Create a Logo: Part 1 – The Brief

August 20th, 2010

 

The role of the graphic designer in creating a great logo for a particular company is a very important job – that logo will be used on the company’s advertising and marketing materials, on their website, on emails, on letterheads and stationery. It speaks volumes about the company’s ethos, its style, its purpose. A logo is a focus point for the eye, and a point of reference for the brain.

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Double Outsourcing - A Double-Edged Sword?

June 13th, 2010

Disruptive Business Models and Negative Incentives

Outsourcing has become a growing trend in a variety of industries. As firms become more specialized in the products and services they offer, the need to outsource certain tasks has become apparent. A small business will probably find it more cost effective to hire a tax accountant than do it themselves. They also will probably want to hire an artist to create their logo design and brand identity. This has all become intuitive to companies that need to focus more and more on their core business. But what happens when the service company out-sources its own contracts?

This model of 'double outsourcing' is relatively new in the business world. It leaves the service company with virtually no overhead, only control over marketing, advertising and administration. In the logo design realm, this means that designers from all over the world will be contracted to work on any given project at any given time, working through a centralized network to submit their work. This free-market mechanism allows designers to bid freely on jobs, set their own hours and work as they please.

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Wise Business Decision Making: Outsourcing your Logo Design

June 12th, 2010

You've been in business for more than a couple of years. You've enjoyed moderate success through positive word of mouth and by delivering top-level quality of service, but your industry is becoming more and more competitive and the need for a more professional look is becoming imperative. Sound familiar? The truth is that in today's market even the best companies need to sell its image and brand in order to succeed. This is achieved primarily via the company logo as it is associated with all of the company media: letterhead, envelopes, websites, business cards, brochures and advertising campaigns.

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Starting An E-Commerce Business

February 24th, 2009

Starting An E-Commerce Business: Baby Steps Starting your own e-commerce business can be quite the adventure. There is nothing wrong with falling head over heels in love with your ideas and plans and becoming overly excited. But always remember, feet first. Creating a business from scratch is like a child learning to walk. You need to grab on to something solid, feel around, get a sense of balance, and take baby steps. Risky Business Before running full speed ahead with your brilliant business brainchild, proper planning is required. Being an entrepreneur is risky business, however you can improve your chances of success with preparation and development.
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What is marketing advertisement?

August 29th, 2006

Advertisement should start immediately after the company is created and you have decided on a unique name. The more people see your company's advertising, the more they will recognize its name. You want people to remember your company in a positive way. It is similar to making a first impression when meeting a person. So the first thing you have to work on is your name and your face. In the business world your company's logo is the name and face of the company. Its effectiveness is based primarily on your logo design.

The first and the most inexpensive way of advertisement, is face to face advertising. You say your company name to people who you meet so they remember you. Now if you want them to remember you for a longer time, an effective way could be to hand them your business card with your name phone number and address. This is the most common way of advertisement.

You can customize anything; letterhead, envelopes, even on a pens and mouse pads with your logo design on it! Promotional materials are endless, from a t-shirt to custom pins. All this is done for only one purpose, so that as many people as possible can see your logo and remember your company. There are many different ways to advertise your business. The most important thing is to be consistent. When people start recognizing your logo and associating this image to what your company is all about, this is called brand recognition.

Why is it important?

The idea is to create strong brand recognition. You want people to think of your service or product before they start opening the yellow pages and looking for someone else. If you walk by McDonalds you don't expect to find a hammer and nails. Even if your logo does not say "hamburger", people still know what the company sells. Advertising is meant to attract more customers, to win their trust and build stronger brand recognition.

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