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SEO As Easy As ABC

August 15th, 2006

You don't have to be a computer genius to achieve higher search engine rankings for your website. Effective search engine optimization can be done by anyone who has the time and determination. There exists a horde of information, suggestions, ideas, methods and techniques about successfully optimizing your website for search engines. SEO companies do not use any 'special' tactics that we don't already know or that we can't easily research on the internet.

Safe SEO techniques:

• Content: Add valuable and relevant content to your site. The more content the better. Keep your paragraphs brief and to the point.

• Continuously update your website: Add new information and new pages to your site. Create a section on your home page containing up-to-date news items relevant to your business (ex.: "logo design" at www.logobee.com).

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SEO To trust or not to trust ?

July 14th, 2006

There are so many unethical SEO companies that claim to be able to boost your website to #1 in search engine rankings, however they use overwhelmingly aggressive marketing techniques and attempt to manipulate search engine results. This gives the industry a bad name.

The main problem with SEO companies is that they base their methods and techniques on research trial and error and speculation. As a result of the secretive indexing criteria of search engines, webmasters and SEO companies can only make an educated guess about the ranking systems and possible algorithm revisions.

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Protecting your Corporate Identity

June 8th, 2006

Copyright infringement. How to cope with the rise of internet plagiarism

When it comes to corporate identity and logo design, copyright infringement has become an increasingly prevalent issue. As more and more small businesses find they need a logo to stay competitive, the demand has created a plethora of logo design firms that offer a variety of services from stock clipart images to custom design services.

However, because of the competitive nature of graphics design and the ease in which people have access to information, it has become difficult to ensure that a design remains the property of the respectful owner, and does not become duplicated by someone else. The ease in which an image or logo can be taken from the web and retraced is surprising, and there are even some that fail to realize that online content isn't simply 'public' domain. Therefore you should always be careful to properly document and trademark your logo design, Read the rest of this entry »

SEO Who do you trust?

May 6th, 2006

Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for. For businesses that receive the majority of their clientele from search engines, search engine rankings can make or break their business.

Search Engines

Search engine optimization (SEO) is a marketing technique that enhances a website and its content in order to increase the chances of achieving a high rank the search engine result pages (SERPs). Search engines are very secretive about their criteria and ranking systems as they continuously update and revise their algorithms (mathematical formulas used to determine which web pages are displayed in search results), and therefore there is less likelihood of webmasters and search engine optimizers being able to achieve higher rankings by manipulation and spamming.

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