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What is a logo?

June 19th, 2011

A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.

Now days, the most popular and successful companies continue to say that "simpler is better", especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.

These days you also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. You also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo - Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL, Micheline. Logotype - Logo based only on the company name. A unique font, or unique layout style can make a great logo, for example: Sony, Coca-Cola , IBM.

Let's talk about each kind separately. Iconic Logos can be very different. The classic variation is to make the symbol fit any of the basic geometrical shapes. For example:

logo shapes 1

The best shapes to use are symmetrical geometrical shapes They can be placed almost anywhere and still maintain the balance; they are very easy to handl

It is still good to make the logo fit any kind of geometrical shape, it looks more fit and balanced

And at last there is no obligation in what kind of shape to use , you can use any free form shape you want, but you have to be very careful with the placement, so the logo doesn't look like it is falling apart or going to fall

By selecting the shape, you should consider how conservative and stable your company wants to appear.

Leave Your Comment

I really happy to see this

by John EddieJuly 01, 2020

This blog interesting...Thanks for sharing posts...

by Sunil PatleDecember 14, 2018


by Govind GuptaMay 08, 2018

Very good post! This blog is very useful and helpful for logo designing services. The logo plays a big role in the company’s brand and business’s value. Important points are explained to decide the design of logo here. The importance of logo is very high for company or business, choosing an unique and professional logo may be beneficial for all of us. Thanks so much for sharing!

by Mark JoelMarch 04, 2016

Good article thank you so much for post

by Logo Designing HyderabadNovember 27, 2015

It's good also i have make a design logo.

by Steve MarkAugust 20, 2015

Hi Sujit, That is a very broad question. Do you have a specific question in mind?

by PavelSeptember 26, 2014

it good to rerad. i want start logo design in professional basic. wants ur guide

by Sujit DasSeptember 26, 2014

nice post ,thanks for sharing

by TonniJuly 01, 2014

Thanks. This really helped. Now I can finish my assignment properly. I couldn\'t think of anything this descriptive to write. Now I can get actual good marks. I really need them for uni. Thanx

by SophiaApril 30, 2014

William, Thanks for the question. Unfortunately it is impossible to answer it short in a simple sentence. We have a full section on our blog dedicated to this topic: http://www.logobee.com/blog/categories/things-you-need-to-knowbefore-getting-a-logo-design

by PavelOctober 15, 2013

Question; What makes a successful logo design?

by WilliamOctober 11, 2013

logos are fun

by Malik ChristieSeptember 21, 2013