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Pepsi's Logo Mishap

August 8th, 2014

In 2009, Pepsi spent a rumored one million dollars to revamp their logo design. The company was ridiculed in the mainstream media for the exuberant amount of money it spent and insult was added to injury when graphic design artist Lawrence Yang further ridiculed the design by creating a sketch of an obese “Pepsi Man,” highlighting the negative health effects of sugary soft drinks.

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Sports field logo design

June 17th, 2014

Once upon a time, sports fields were green. Sometimes with subtle stripes mown into the lawn, and white painted boundary lines approproate to the sport, but in general, pitches were green as grass.

But advertising at sporting fixtures has become such big business that companies must now be increasingly innovative with their product placement.

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Netflix logo “refreshed”

May 16th, 2014

Movie rental subscription service Netflix has been around now for almost twenty years. A lot has changed during that time; mostly recently Netflix’s logo design.

When Netflix first started, the only way you could use it to watch movies and TV box sets was to create a wishlist of titles online, and then wait for the physical DVDs to be delivered to your door. Back then, in the late 1990s, Netflix’s logo was designed to catch the eye among the other envelopes that arrived in the mail; it was all bold, shadowed type and a bright red, black and white pallette.

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Small UK logo design company wins African royal seal of approval

May 7th, 2014

The south-west of England is generally considered a sleepy part of the country. Far away from the hustle and bustle of the capital, London, it’s more renowned for its beaches, laid back lifestyle, and lack of highways.

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New logo for the city of Halifax

April 30th, 2014

The Canadian city of Halifax is the latest to join the growing trend for new logos.

Commissioned by Halifax Regional Municipality and designed by branding agency Revolve Branding, the logo is part of a whole new branding strategy, which was unanimously supported by members of the Executive Standing Committee.

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Online advertising fraud

April 25th, 2014

I recently read an article in the Wall Street Journaldiscussing the problem of fraud in online advertising. It’s a practice I have known about for a while, but the article really highlighted the impact it can have on companies, especially those that rely heavily on digital marketing.

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New logo design for Reebok

March 21st, 2014

When I was younger, everyone – everyone! – wanted a pair of Reebok Classic running shoes. In fact, this particular model of shoe was quite inappropriate for running and seemed to wear out a little too quickly for my pestered and cash-strapped parents’ liking, but for some reason – along with an Adidias tracksuit, these shoes were all the rage among teenagers in mid-1990’s Britain.

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Logo design in fashion

January 17th, 2014

Hipster, artist, DJ and now fashion designer Heron Preston has been on the New York City scene for a few years now, and has recently been credited with starting a trend for wearing clothes emblazoned with multiple logos.

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Philips reveals new logo design pixel by pixel

November 26th, 2013

Recently, companies revealing their new logo designs have started to try and do so in increasingly innovative ways.

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A short history of Twitter’s logo design

November 19th, 2013

Social networking and ‘microblogging’ site Twitter has been around for just 7 years, and when it was launched many questioned whether it would take off given the huge popularity of Facebook.

Yet Twitter has become a social revolution. Via the main website, and various apps and clients, Twitter has over 500 million registered accounts and handled an estimated 1.6 billion search queries in 2012.

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Lady Gaga’s logo design features on USA Today site

November 15th, 2013

Guest blogging is pretty common these days, but guest logo design? That’s a new one on me!

But that is exactly what Stephanie Germanotti – better known as Lady Gaga – did for the website of popular US newspaper USA Today on Monday.

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Logo Design in NYC – Dreamers Ink Aesthetics

November 5th, 2013

Dreamers Ink Aesthetics, recently rebranded as DIA, could just be the epitome of New York City cool.

This Manhattan-based design agency, located in the trendy Little Italy district, has worked with some of the biggest names in the biz. Clients have included Google, Nissan, Nike, Nokia, Revlon, Kraft and many more recognizable brands.

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Racism in football logo design?

November 1st, 2013

Sports fans are known for their passionate tempers and fierce rivalries at games, but something off the pitch has got American football fans hot under the collar recently: the issue of what to call their team.

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Inspiration from the restroom: Meet Android logo design creator Irina Blok

October 29th, 2013

Irina Blok may not be a familiar name to most of us, but if you’re the owner or user of an Android smartphone or tablet, then you’ll certainly be familiar with her most famous design creation – the ‘little green man’.

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LogoBee's Logo Flies to New Heights

October 18th, 2013

LogoBee has been in the logo design business for many years, but only now have we finally come to the decision of updating our logo. Even though it served us well for over 13 years, we feel that the time has come for us to follow the new design trends and styles. Our designers' objective for this logo was to keep the concept of the flying bee, while also making it look more trendy, polished and timeless. We have taken a minimalistic approach and came up with several renditions.

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