Home> Branding & Marketing

JC Penney logo takes a step back

October 17th, 2013

According to the Huff Post, “JCPenney wants you to forget that it hired an ex-Apple executive and tried to be ‘hip’”. After launching a brand new logo just two years ago – and following the dismissal of the CEO who commissioned it – US department store JCPenney has decided to revert back to its old one.

Read the rest of this entry »

Apple knocks Coca-Cola off top brand spot

October 16th, 2013

Technology firms Apple and Google are the most valuable brands on the planet, according to the results of a recent Interbrand report on the Best Global Brands.

Read the rest of this entry »

Getting more Bing for your buck

September 20th, 2013

When I search the internet, I use Google. ‘Googling’ has become such a common part of our lives that the term has even become a verb in the modern vernacular. Want to know what’s on at the cinema tonight? Don’t call the cinema – Google it. Need some information for your homework? Don’t go to the library – Google it. Want to know how many people have the same name as you – leave that telephone directory alone – just Google it!

So, when I read that Microsoft’s search engine, Bing, had launched a new logo, it reminded me that other search engines do in fact exist. But with Google so popular and so ingrained in our day-to-day lives, what would make anyone switch to Bing? Does, in fact, anyone use it?

Read the rest of this entry »

Mixed reviews for Colorado’s new brand identity

September 13th, 2013

A few weeks ago we reported on the innovative use of collaborative social media by the state of Colorado to create a new state brand identity. The idea was to take everyday Coloradans’ thoughts and feelings about their home state, and to use these to develop a logo that would represent Colorado on state documentation, tourism promotions, and in local business. You can read more about the project on our original blog post.

We can now reveal that the winning design has been announced.

               

Read the rest of this entry »

New Yahoo logo has been revealed

September 10th, 2013

So, here it is – the logo we’ve all been waiting for. After a month of being teased with a different logo design each day for thirty days, internet search engine and multimedia company Yahoo! finally puts us out of our misery. Drum roll please….

 

 

Read the rest of this entry »

YouTube chooses metro design

September 4th, 2013

A new version of YouTube’s logo has started to appear on some of its social media profiles, including its Twitter and Facebook pages, and on the new versions of its Android and iOS apps. The design, a crisp, clean, flat red play button, is very much in the ‘metro’ style – popularized by Microsoft and perhaps best explained in Microsoft’s own words:

Although YouTube has said that the new logo will not replace the old one (below), the idea is apparently to help create a simpler identity that will work better as an icon.

Read the rest of this entry »

Yahoo! - logo update

August 30th, 2013

As some of you may know, Yahoo is in the process of replacing their old logo. Right now, the company is showcasing 30 different logo designs over 30 days, one logo every day. We are not sure how the selection process works, as we couldn't find any user voting feature on the site. The big reveal is scheduled for September 5th! There are no news on who designed the samples or who will be making the final decision.

Here at LogoBee, we've decided to experiment with a few ideas of our own. Here is a list of 6 logo samples designed by our team. Their styles vary from conservative to liberal. Personally, we believe a simple cleanup of the old logo (removing all the serif add-ons on the letters) would be a good choice for Yahoo.

Read the rest of this entry »

New Brooklyn College President rejects phallic logo

August 21st, 2013

Businesses often decide on a change of image when a new leader takes the reins – out with the old and in with the new in more ways than one, so to speak. This was certainly true when Karen L. Gould became the new President of Brooklyn College, a higher education institution that forms part of the City University of New York.

According to sources, Gould, the first female President in the college’s 80-year history, felt that the former College logo ­– a silhouette of the campus’ imposing Georgian clocktower (see below left) – was “too phallic”.

Read the rest of this entry »

Yahoo! Showcases Thirty Logos in Thirty Days

August 14th, 2013

Internet search engine company Yahoo! has announced that it will soon be replacing its distinctive purple ‘exclamation point’ logo, but it will showcase a different logo every day before choosing the final design.

Yahoo! was founded back in 1995, right around the time that having access to the internet at home started to become popular with consumers. In the first year, the young start-up company experimented with some brightly colored designs (see below), which incorporated the signature exclamation point. As the brand became more popular – remember, this was before the days of Google, so Yahoo! quickly became one of the most popular internet search engines – it wasn’t too long before an established logo was introduced Read the rest of this entry »

Innovative Colorado closes in on a new brand identity

August 8th, 2013

Apple, Microsoft, McDonald’s, Pepsi – these are all successful brands that we know and recognize – but the state of Colorado as a brand?

In an innovative effort to boost tourism, attract new business and give Colorado a recognizable identity distinct from its neighboring states, Colorado’s governor John Hickenlooper launched a competition to design and develop a branding concept that could be used on official documents, tourism websites and by local businesses.

Read the rest of this entry »

New owner, new logo – Smoothie King smoothes it out

August 1st, 2013

You don’t have to be a fitness freak or health guru to realize that nutritional drinks are a hot trend right now. Energy drinks, protein shakes, lactose-free milk, power juices – nobody seems to drink plain water anymore!

Read the rest of this entry »

Hootie gets a makeover

July 24th, 2013

A travesty to feminism, or harmless fun? Love it or hate it, whatever your view, there’s no denying that the Hooters chain of restaurants is certainly iconic. The great-tasting chicken wings, the cold beer on tap, the warm and friendly atmosphere – oh yes, and the Hooters Girls with their skimpy orange shorts and tight white t-shirts!

Read the rest of this entry »

Pats go out with the old and in with the new

July 8th, 2013

Fans of American Football team the New England Patriots will notice that something has changed about their team’s look recently – the logo.
The Patriots’ previous typographical logo was a swirling, old fashioned, blue-edged, white cursive font that has featured on team kit and merchandise since 1993 (see below left). This is now being dropped after 20 years in favor of a fresher, less traditional look for the 2013 season and beyond. The new logo will now feature a bolder, spikier, capitalized block font (below right), though will retain the blue color scheme to ensure some continuity, and while the font has become less curvy, the ‘Patriot’ logo – known to some as the ‘Flying Elvis’ – has become a little more rounded and now appears middle-bottom of the team’s name.

Read the rest of this entry »

This logo has been confirmed to be Motorola Mobility's new logo design

July 1st, 2013

Ever since Google bought the company for $12.5 billion, Motorola Mobility has gone though many ups and downs. Although, the most recent development is the most noticeable and is getting people talking.

It was confirmed that Motorola is leaving behind the simple red circle for something with more color variety. As you may notice from the image, the new logo boasts a multicolored circle with Motorola's signature M inside. I guess the company's web department is a little late, because the new design isn’t on its website yet. The font was altered as well. It used to be all capital letters and italicized. Now, it’s lowercase and using thinner lines. In addition, the logo now bears a tagline: “a Google company”. It must have been Google’s idea to add it in order to show who’s in charge now.

Read the rest of this entry »

The Three Elements to a Solid Logo Design Plan

May 24th, 2013

By: Deborah Sweeney, CEO of MyCorporation.com

Nearly every small business owner knows how to plan – one of the first steps towards starting your own business is drafting a business plan. But few actually use that skill for anything beyond organizing their workday, or writing a proposal. Jobs like designing a logo really do benefit when the organic, creative process is focused with a plan. But since this is handled a little bit differently than that of a traditional business plan, what elements should be incorporated into a design plan?

Read the rest of this entry »