Home> Design

Mind the Gap

October 12th, 2010

Gap logo designs

 

It’s always a risky move for any corporation to change its logo, and when internationally known clothing retailer Gap tried it recently, they soon learned that the customer is always right!

With industry experts suggesting that Gap was feeling out of touch with its client base in these times of economic crisis, a Gap spokesperson said that “after 20 years, it was time for change”. It was out with capital letters and a serif typeface, and in with Helvetica logotype and a blue gradient box design element – to the outcry of graphic designers and members of the public all over the world. 

Read the rest of this entry »

Spec Work, Specially Heinous

September 9th, 2010

No spec logo

 

Today's market is unfriendly for designers. So unfriendly indeed that many of them cannot even find normal work... "Professional designer" is a species on the brink of extinction. But what cataclysm, what catastrophe is responsible for this? The answer to this riddle is simple: the ever-increasing popularity of spec companies.

The owners of those companies grant their clients an immense variety of logos, at the lowest prices anywhere! The secret to their success? Merciless exploitation. Really, one might as well call them slavemasters, as they summon hundreds of designers and pseudo-designers too in order to conjure up a myriad of logos for a company... yet most of those designers shall not receive a penny for their work. This is shameless devaluation of creativity. Sadly, clients, anxious to receive a vast panoply of logos for almost free, bite straight for the lure, forcing logo designers to play the same game and accept offers for spec work out of desperation... Alas! In their avidity, clients cannot realize they are ensnaring themselves in a trap, as very soon, there will be no true professional designers remaining at all. With logo design companies dying out from lack of clients, could it be that the profession "logo designer" may soon be labeled "EXTINCT"?

Read the rest of this entry »

How To Create a Logo: Part 1 – The Brief

August 20th, 2010

 

The role of the graphic designer in creating a great logo for a particular company is a very important job – that logo will be used on the company’s advertising and marketing materials, on their website, on emails, on letterheads and stationery. It speaks volumes about the company’s ethos, its style, its purpose. A logo is a focus point for the eye, and a point of reference for the brain.

Read the rest of this entry »

Web design vs graphic design – what’s the difference?

August 12th, 2010

web design
To answer this question, it’s firstly important to establish that there is a difference. Web design is the art (and science!) of building a website. On the surface, a web designer is someone who makes a pretty website by arranging blocks of text, images, and other elements into an attractive and eye-catching design that will inspire a site visitor to take a closer look at the product, service or information being offered. Delve deeper however, and you’ll see that web design is highly technical and includes the use of some complicated-sounding programming languages. Speak PHP, Ajax, BASH, AWK, TCL or Python, anyone? Graphic design on the other hand was traditionally a print-based profession, and the design process still generally begins with pen-and paper sketches. Nowadays, the internet and computer software such as Adobe Illustrator now go hand in hand with the job. Graphic designers create logos and corporate identities, and design packaging, advertising, letter heads, brochures and more. They work with typography – not only the traditional black and white, or Pantone 2 to 3 color logos, but increasingly these days, full color logos incorporating gradients, transparency, 3D shadows and more edgy effects. A graphic designer may provide the artistic and aesthetic talent towards creating the look and feel of a website, and mock up where on the page the different design elements should go, but the web designer is the responsible for converting this mock up by splitting the graphics into images, polishing the design with software such as Adobe Photoshop, and then using web coding to translate the design onto the screen. Since the global recession, design companies have been increasingly looking for multi-skilled jacks-of-all-trades who can perform the role of both graphic and web designer, thus cutting costs and getting two skills for the price of one.

Read the rest of this entry »

Wise Business Decision Making: Outsourcing your Logo Design

June 12th, 2010

You've been in business for more than a couple of years. You've enjoyed moderate success through positive word of mouth and by delivering top-level quality of service, but your industry is becoming more and more competitive and the need for a more professional look is becoming imperative. Sound familiar? The truth is that in today's market even the best companies need to sell its image and brand in order to succeed. This is achieved primarily via the company logo as it is associated with all of the company media: letterhead, envelopes, websites, business cards, brochures and advertising campaigns.

Read the rest of this entry »

Changing the face of your company – is it worth it?

February 19th, 2010

 

 

new logo design
On the left, the current Spartans' logo. On the right, the proposed new one.
 

 

Changing a logo is not a simple task, and it’s rarely even useful.

There are monetary concerns, for one thing. Changing a logo means that you have to replace the old logo by the new one on all products related to your company. This is a small concern for internet firms whose logo only appears online, but for a team like the Michigan State University’s Spartans, it means replacing all the uniforms, souvenirs etc.

However, even more importantly, when you alter your logo, it’s the whole image of your company that you change.

Read the rest of this entry »

Pixmac Stock Photos

January 19th, 2010

Pixmac logo

 

Pixmac stock photos is the “Pink Picture Market”. One of the fastest growing royalty free stock photography and image agencies in the world began their microstock industry revolution in September 2008.

In less than 2 years, Pixmac has assembled a vast image collection of more than 10 million pictures, representing Fotolia, Dreamstime, Celebrity Images, and the Pixmac collection all from one site. The largest collection of legally licensed stock photos anywhere!

Pixmac invented the "One Stop Shopping" experience for image buyers. This is the ability to find and purchase the perfect image instantly in a matter of seconds without the need to register first.

Girl in a hammock

Read the rest of this entry »

Green Logos

January 10th, 2010

These days, global warming and ecology overall are quite the hot topics and there is no need to say that concern for the environment is a great plus for any company. So how can you show the world your desire to protect the planet?  Getting an appropriate logo is one of the ways.
It is far from true that a logo related to nature is not modern. A professional designer can make a “green” logo cool and edgy. The diversity of nature related logos is stunning as well. Below are a few neat examples of plant themed logos:
Trees are obviously a great theme, after all, what says “green” like a tree? As you will see, there is a great many ways to design a tree themed logo. This particular creator went for a realistic approach: the beautiful tree on this logo looks almost as if it was a photo.

Read the rest of this entry »

2012 Olympics logo belongs in the scrap heap

November 24th, 2009

London Olympic logo


So, designers came up with a bad logo. And when I say bad, trust me, I mean it. I have seen 5 years old kids draw things more beautiful than this “work of art”.

And the Olympic Committee somehow approved of that logo design.

And now, people don’t like it. For some mysterious reason.

And all the officials have to say is, “This is surprising”. Way to go, geniuses. I personally find nothing “surprising” in that reaction. This logo is bad. Did I mention that already? Yes I did. But allow me to mention it again, for when something is so mind-bogglingly horrible, saying it is bad just once is certainly not enough.

Read the rest of this entry »

Simple brush collection provided by LogoBee

September 18th, 2009

 

Here at LogoBee, we continue to offer our skills and talent by providing the public with royalty free material. We proudly present a new custom set of brushes, which can be used assembled as a complete ornament or taken apart, and used separately in your design project. This file is provided completely in vector in Adobe Illustrator CS3 version. Please click here to download an Illustrator CS3 file complete with a brushes set.

Read the rest of this entry »

LogoBee`s second logo design tutorial is released

April 2nd, 2009

Shiny ball tutorialLogoBee`s second logo design tutorial is released 
Immediately following the release of their first logo design tutorial, LogoBee wastes no time before releasing a new one! This new tutorial describes the creation of the shiny sphere. This is an interesting project, encompassing the use of some new techniques such as the gradient mesh tool and transparency. The techniques described apply to Illustrator CS3 and CS4. Once again, we hope that many users will enjoy the tutorial and find it very useful and interesting. Click here to go to the tutorial

Read the rest of this entry »

LogoBee releases first logo design tutorial

April 2nd, 2009

LogoBee releases first logo design tutorial

First logo design tutorial
LogoBee proudly announces the release of our first logo design tutorial. We have received numerous inquiries about one popular logo designfrom our portfolio. As a result, a new logo design tutorial has been released to accommodate those requests. Inside, you will find detailed instructions on how to build this image, along with high-res screenshots of the actual workspace in Adobe Illustrator. These techniques apply to Illustrator CS3 and CS4. We hope that this will provide a useful resource for experienced designers and graphic design enthusiasts alike. LogoBee hopes to add many more in the future. Click here to go to the tutorial page

Read the rest of this entry »

LogoBee logo design tutorial is now open to public

April 2nd, 2009

 

LogoBee logo design tutorial is now open to public

logo design tutorialLogoBee is a veteran logo design company and has been creating distinctive designs for clients since 2000. The past 10 years have allowed LogoBee designers to optimize their design skills in the field of vector imagery. The company has received worldwide recognition for its achievements, and now feels that this is the time to share its knowledge and expertise in the field of vector logo design technology. LogoBee really hopes that the new section of the website will be helpful to many expert designers and users looking to improve their skills. This section is primarily dedicated to  Adobe Illustrator design techniques. It will feature detailed step by step directions. Each step is covered  with screen shot of the working area. LogoBee plans to update this section on a regular basis and wishes to populate it with many innovative and imaginative solutions. Click here to go to "Logo Design Tutorial"

Read the rest of this entry »

Another freebie from LogoBee logo design

April 2nd, 2009

 

Another freebie from LogoBee logo design

Free logo designsLogoBee continues to contribute  to the creative community and the online design world. Once again, we are proud to release another collection of vector-based graphics.Click here to download the Illustrator file. This is a small collection of shiny colorful squares that are completely royalty free and can be used in a wide variety of applications. We hope that by providing free artwork and graphic designs to the world, we can help to make it more colorful, and a much more fun place to live.

Read the rest of this entry »

Branding yourself: For better or worse?

March 24th, 2009

 Many important factors go into the creation of corporate identity. What colors are right for us, Fonts? There are many other questions that arise when one is working with logo designs. One question that tends to be overlooked is whether or not your design will be relevant in 5 or even 10 years. More importantly, once a company has established itself with a specific look, feel and brand, it becomes more and more difficult as time goes by to change it. Some companies have enjoyed success without ever having to change their brand image. Kentucky Fried Chicken has used Colonel Sanders in their logo ever since the company was founded. Aside from some updates on their marketing front; Nike would be another good example of a timeless brand-image. Pepsi took a risk in the mid 90s by completely changing their image and logo but did so with alarming success. However, it could have resulted in commercial suicide. If you'll remember, in the 1980's Coca-Cola changed their brand image to Coke. Pepsi then took over top seat in the market shortly thereafter. Some questions to ask yourself if you are thinking about redesigning your logo:

Read the rest of this entry »