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How To Create a Logo: Part 1 – The Brief

August 20th, 2010

 

The role of the graphic designer in creating a great logo for a particular company is a very important job – that logo will be used on the company’s advertising and marketing materials, on their website, on emails, on letterheads and stationery. It speaks volumes about the company’s ethos, its style, its purpose. A logo is a focus point for the eye, and a point of reference for the brain.

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Wise Business Decision Making: Outsourcing your Logo Design

June 12th, 2010

You've been in business for more than a couple of years. You've enjoyed moderate success through positive word of mouth and by delivering top-level quality of service, but your industry is becoming more and more competitive and the need for a more professional look is becoming imperative. Sound familiar? The truth is that in today's market even the best companies need to sell its image and brand in order to succeed. This is achieved primarily via the company logo as it is associated with all of the company media: letterhead, envelopes, websites, business cards, brochures and advertising campaigns.

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Changing the face of your company – is it worth it?

February 19th, 2010

 

 

new logo design
On the left, the current Spartans' logo. On the right, the proposed new one.
 

 

Changing a logo is not a simple task, and it’s rarely even useful.

There are monetary concerns, for one thing. Changing a logo means that you have to replace the old logo by the new one on all products related to your company. This is a small concern for internet firms whose logo only appears online, but for a team like the Michigan State University’s Spartans, it means replacing all the uniforms, souvenirs etc.

However, even more importantly, when you alter your logo, it’s the whole image of your company that you change.

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Green Logos

January 10th, 2010

These days, global warming and ecology overall are quite the hot topics and there is no need to say that concern for the environment is a great plus for any company. So how can you show the world your desire to protect the planet?  Getting an appropriate logo is one of the ways.
It is far from true that a logo related to nature is not modern. A professional designer can make a “green” logo cool and edgy. The diversity of nature related logos is stunning as well. Below are a few neat examples of plant themed logos:
Trees are obviously a great theme, after all, what says “green” like a tree? As you will see, there is a great many ways to design a tree themed logo. This particular creator went for a realistic approach: the beautiful tree on this logo looks almost as if it was a photo.

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2012 Olympics logo belongs in the scrap heap

November 24th, 2009

London Olympic logo


So, designers came up with a bad logo. And when I say bad, trust me, I mean it. I have seen 5 years old kids draw things more beautiful than this “work of art”.

And the Olympic Committee somehow approved of that logo design.

And now, people don’t like it. For some mysterious reason.

And all the officials have to say is, “This is surprising”. Way to go, geniuses. I personally find nothing “surprising” in that reaction. This logo is bad. Did I mention that already? Yes I did. But allow me to mention it again, for when something is so mind-bogglingly horrible, saying it is bad just once is certainly not enough.

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Free Logos

September 18th, 2009

 

The LogoBee design team knows that free stuff is hard to find and quality free stuff even harder! After 10 years in the business, we wish to fix that problem by sharing our logo design savvy by offering these high-quality free logos for you to download.

Each logo design was created by our talented designers using Adobe Illustrator. They are provided free of charge for you to download in scalable vector format (Adobe Illustrator CS3). Click the picture of a logo to download it. Each logo includes a brief description of what we think it would be better used for, but the possibilities are endless!

You are welcome to use these logos for your business or for personal use, but we have to ask you not to distribute them without permission.

Free logo designs






 

 

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LogoBee`s second logo design tutorial is released

April 2nd, 2009

Shiny ball tutorialLogoBee`s second logo design tutorial is released 
Immediately following the release of their first logo design tutorial, LogoBee wastes no time before releasing a new one! This new tutorial describes the creation of the shiny sphere. This is an interesting project, encompassing the use of some new techniques such as the gradient mesh tool and transparency. The techniques described apply to Illustrator CS3 and CS4. Once again, we hope that many users will enjoy the tutorial and find it very useful and interesting. Click here to go to the tutorial

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LogoBee releases first logo design tutorial

April 2nd, 2009

LogoBee releases first logo design tutorial

First logo design tutorial
LogoBee proudly announces the release of our first logo design tutorial. We have received numerous inquiries about one popular logo designfrom our portfolio. As a result, a new logo design tutorial has been released to accommodate those requests. Inside, you will find detailed instructions on how to build this image, along with high-res screenshots of the actual workspace in Adobe Illustrator. These techniques apply to Illustrator CS3 and CS4. We hope that this will provide a useful resource for experienced designers and graphic design enthusiasts alike. LogoBee hopes to add many more in the future. Click here to go to the tutorial page

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Branding yourself: For better or worse?

March 24th, 2009

 Many important factors go into the creation of corporate identity. What colors are right for us, Fonts? There are many other questions that arise when one is working with logo designs. One question that tends to be overlooked is whether or not your design will be relevant in 5 or even 10 years. More importantly, once a company has established itself with a specific look, feel and brand, it becomes more and more difficult as time goes by to change it. Some companies have enjoyed success without ever having to change their brand image. Kentucky Fried Chicken has used Colonel Sanders in their logo ever since the company was founded. Aside from some updates on their marketing front; Nike would be another good example of a timeless brand-image. Pepsi took a risk in the mid 90s by completely changing their image and logo but did so with alarming success. However, it could have resulted in commercial suicide. If you'll remember, in the 1980's Coca-Cola changed their brand image to Coke. Pepsi then took over top seat in the market shortly thereafter. Some questions to ask yourself if you are thinking about redesigning your logo:

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Precious Memories Monuments Launches New Business

August 15th, 2008

Precious Memories Monuments recently launched their new business and website. They offer assistance to people who desire to honor the memory of their loved ones with a memorial. After obtaining all required licenses and endorsements, the Precious Memories Monuments website is up with their fresh logo design from LogoBee logo design.
Today’s gravestone dimensions and designs must meet stringent cemetery regulations. The sales agents at Precious Memories Monuments are very proficient at assisting a customer with personalizing a memorial while coordinating their design wishes between the cemetery and the granite-bronze manufacturer.  The result is a smooth approval, manufacture and installation process. Precious Memories Monuments also have a large selection of bronze and hand-crafted wood urns that can be personalized. All of this is offered at a fraction of the cost that cemeteries and funeral homes charge.
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WVCS hosts 24th Annual Picnic in the Park Fund Raiser

July 6th, 2008

Chance to show new logo design September the 6th will see the 24th annual Picnic in the Park hosted by West Valley Community Services, Inc. (WVCS) at the Cupertino Civic Center Plaza. This is a fundraising event to help support WCVS so that it may continue offering valuable non-profit services. This event will take a considerable amount of preparation, especially since they will be marketing their new logo design donated to them by LogoBee just prior to this event. However, WVCS does not shy away from hard work. WVCS is a non-profit organization; that is why they are required to host fundraising drives and events. They offer valuable services to the Santa Clara County area such as: food, shelter, clothes, affordable housing and financial assistance. In order for a fundraising event to be successful the general public must get involved. This requires a certain degree of public recognition for the non-profit group. This is why WVCS applied to the Annual LogoBee Logo Design Makeover Contest last December. Having a brand that is easy to remember is helpful when hosting events like the Picnic in the Park. The Picnic in the Park will involve a silent and live auction; and a BBQ sponsored by the generous people at the Outback Steakhouse. The event should be fun for all participants who attend.  So if you are in the area please drop by and help contribute to a worthwhile cause. Keep your eyes open for event posters with the new “Health – Home – Heart” logo design for more details about this event.

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LogoBee unleashes explosive new ‘BundleBee’ Package this spring

June 18th, 2008

LogoBee, Inc. did not hibernate during the cold winter; rather they brainstormed and created arguably the best graphic design package available.  LogoBee took their top-quality logo, web and stationery design services and mixed them all together to form the ‘BundleBee’, which explodes on to the scene with the force of a supernova!
LogoBee has established a stellar reputation in the logo design world.  They have over eight years of artistic experience; and have taken top honors in the Summit Creative Awards and American Design awards.  Their web design department’s reputation has been soaring since it was added to their list of graphic design services.  The new ‘BundleBee’ melds these two incredible marketing elements together allowing customers to obtain the best that the graphic design universe has to offer!
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Heart Warming Feature on CNN Money

March 13th, 2008

The article is a remarkable story about a young man with epilepsy who took a hobby of his and created a successful business called Anthony’s Beehive.  Montreal based graphic design company LogoBee, Inc was very proud to learn about their client’s recent feature in FORTUNE Small Business on CNN Money.    Anthony’s Beehive was a pleasure to work with on their logo design and website projects; and their journey is a touching story for all readers.
LogoBee was moved by the story of Anthony’s Beehive; the story hit close to home since the chief LogoBee coordinator working on their logo design and web design projects, Tim Liboiron, also has epilepsy.  Tim feels strongly that Anthony’s odyssey is a tale that needs to be spread.  Tim worked on this project vigorously to see Anthony receive the logo design and website that best portrayed Anthony’s Beehive.
The feature basically covers Anthony’s story starting from his birth and ending at running his successful business today.  Born with epilepsy, Anthony’s concerned parents Tony and Terri were worried about his future.  Tony returned to school so that he could get a teaching job in order to hire additional care for his son.  While in grade three Anthony asked his parents to add bees to the farm that they ran on the side.  His interest in bees and their honey led to selling honey to the local shops.  One day his parents noticed an entrepreneur course offered at the local high school.  The benefits of this course plus Anthony’s incredible people skills helped take his hobby and expand it into a successful business.  Anthony’s interest in bees and their unique produce was the reason for his creation of multi flavored lip balms which included the ingredients honey and beeswax.  This passion has kept Anthony experimenting with new lip balm flavors and has established Anthony’s Beehive with its twenty flavors of lip balm, as a fascinating business.
Please go to the CNN Money website to read the full feature on this remarkable business and the wonderful young man who lends it his name.  LogoBee urges all entrepreneurs to read this story for the inspiration required to make their dreams come true.  The article can be found at: http://money.cnn.com/2008/03/04/smbusiness/buzz_honey.fsb/index.htm

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LogoBee creates artistic logo design and website for LG Art Gallery

March 7th, 2008

Marketing has always been important to businesses and in the information society of today the internet is a necessity for all companies.  One of LogoBee’s recent clients realized this and has taken advantage of their various services.  LogoBee offers customers more than just custom logo design services; they also offer graphic design services for business stationery, brochures, flyers and web design.  This lets customers get professional design work done to satisfy all of their marketing needs.
Wesley Geys the VP of the L G Art Gallery contracted LogoBee to design a logo.  A contemporary and modern art gallery that sells paintings and sculptures located in Florida.  Beautiful art sells but a proper brand can help a company get recognized.  The abundance of graphic design information available on the LogoBee website; and straight forward explanation for getting started was very helpful in the beginning.  The constant customer support ensured that the proper design was created within a minimum amount of time.
Therefore, when Mr. Geys required the creation of a website for the L G Art Gallery he consulted the LogoBee website.  The available samples of past websites which were designed by the web team at LogoBee impressed Mr. Geys and he contacted them for an estimate on the website that he had in mind.  According to Mr. Geys, “The design process was fantastic.  It went really smooth and all the main items were discussed and understood before they went to design.” This led to a sleek website design and CMS which is easy to upload art that is currently for sale.  The logo design can be seen on the website and compliments the rest of the site beautifully.  Since the same company was used for both designs this was a natural occurrence.
Satisfying your clients should be the goal of any graphic design company and LogoBee strives to accomplish this with every project.  Mr. Geys was certainly satisfied and “would absolutely recommend LogoBee to anyone needing a logo design or website.”  If you are in need in both services, LogoBee would be happy to help.

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LogoBee logo design works with the global business community

March 4th, 2008

LogoBee, Inc. is a graphic design firm that is located in Montreal, Canada.  Montreal as a city has a very diverse community living and working there.  Canada prides itself in having a multicultural society, similar to the wide spectrum of ethnic communities residing in the United States.  LogoBee as a company tries to follow the example of being in touch with its global community by doing graphic design work for businesses located all over the globe.
Whether it is for a logo design or website, LogoBee wants to help.  The graphic design firm deals mainly with clients located in Canada and the USA.  However, it has just recently wrapped up projects for businesses located in countries such as the UK, Austria, India, Australia, China and the United Arab Emirates.  Working with companies all over is a very satisfying aspect for the LogoBee team; it allows them as individuals to come in to contact with people who have very different cultural backgrounds from their own.
Since we can communicate with clients via e-mails the vast time zone differences are not a problem.  Plus, since the finished products can be sent in an e-mail kit containing all of the files for the logo design or website there is no large shipping and handling fee associated with their expert graphic design services.
If you would like to have some professional and creative graphic design work done for your business; and want to deal with a design firm that enjoys working with companies from various societies; then please consider LogoBee, Inc. as your primary choice.
 

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