Uniqlo’s unique selling point has always been that it offers simply designed clothes, in high quality fabrics, in a wide range of colors to facilitate the creation of a mix and matchable capsule wardrobe. But with the launch of a new Uniqlo range, it seems that the Japanese clothing giant is moving away from a wardrobe-by-numbers approach and is letting its customers get a bit more creative.
Posted in: Design,
Movie rental subscription service Netflix has been around now for almost twenty years. A lot has changed during that time; mostly recently Netflix’s logo design.
Posted in: Branding & Marketing, Logo Design,
In a recent brand survey conducted on behalf of money exchange giant PayPal, findings indicated that most people recognise PayPal as a brand and something to do with online money, but few were sure of what, exactly, PayPal actually does…
And so with the launch of a new mobile payment service, PayPal has taken the opportunity to refresh its image with a new logo design.
Posted in: Logo Design,
The south-west of England is generally considered a sleepy part of the country. Far away from the hustle and bustle of the capital, London, it’s more renowned for its beaches, laid back lifestyle, and lack of highways.
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The Canadian city of Halifax is the latest to join the growing trend for new logos.
Commissioned by Halifax Regional Municipality and designed by branding agency Revolve Branding, the logo is part of a whole new branding strategy, which was unanimously supported by members of the Executive Standing Committee.
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I recently read an article in the Wall Street Journaldiscussing the problem of fraud in online advertising. It’s a practice I have known about for a while, but the article really highlighted the impact it can have on companies, especially those that rely heavily on digital marketing.
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Everyone’s crowdsourcing everything these days, raising money for community projects, taking part in charity events, funding scientific research – the list goes on. Crowdsourcing seems to have become trendy in the logo design world too, with a number of organisations using the method as a way to generate novel ideas, engage with members of the public or a particular community, and to kickstart a self-perpetuating marketing campaign.
In 2013 municipal governors of the Italian city of Florence decided to go down the crowdsourcing route to come up with a new brand identity for the city. The competition, open to both professional and amateur designers, encouraged entrants to submit logo design ideas, in sketch format, to rebrand Florence as an international tourist destination.
Posted in: Design, Logo Design,
When I was younger, everyone – everyone! – wanted a pair of Reebok Classic running shoes. In fact, this particular model of shoe was quite inappropriate for running and seemed to wear out a little too quickly for my pestered and cash-strapped parents’ liking, but for some reason – along with an Adidias tracksuit, these shoes were all the rage among teenagers in mid-1990’s Britain.
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We recently reported on the underwhelming response to the announcement of a new logo for Canada’s 150th birthday. Following this, Canadian national newspaper The Globe & Mail recently launched a competition to see if Canadian designers can come up with a better alternative to the existing logo for the city of Toronto.
You can view the eight logo designs shortlisted by visiting The Globe & Mail wesbite here. However, the one logo design that received the most votes from a public poll is this one, by Matthew Blackett of Spacing Media:
Posted in: Design, Logo Design,
Australian winery Orlando Wines, based in South Australia’s Barossa Valley, recently announced that the Jacob’s Creek brand would be getting a new look after almost 40 years.
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What is the first thing that comes into your mind when you hear the words “Black and Decker”?
For me, and most people, according to a recently commissioned survey, the name conjures up images of drills, electric saws and the classic Black & Decker workmate bench – all branded in trademark orange.
Posted in: Design, Logo Design,
In my home country, the UK – and I’m sure it’s the same in other countries too – there are a LOT of annoying TV advertisements. That’s not to say the ads aren’t effective, but there are just some adverts that get over-played, whose jingles get irritatingly stuck in your head, or that just plain don’t make sense.
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From my own travel experience, Cape Town is a city of contrasts. As a vibrant, modern city – the second most populated in South Africa after Johannesburg, Cape Town glitters in its sunny seaside position and is overlooked by the breathtakingly beautiful Table Mountain.
There is art here, and culture, music, museums, botanic gardens and entertainment, a gaudy student drinking culture and backpacker scene, and the ramshackle yet colourful and lively township shanties. Diverse ethnic groups have made their home in Cape Town: Khosa people, Zulus, Cape Malays and white Africans of Dutch, German and British heritage to name but a few.
But Cape Town also has its dark side.
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The decision to host this winter sporting spectacle in the Russian Federation has been well criticized, particularly by the lesbian, gay, bisexual and transgender (LGBT) community and its supporters who are protesting over Russia’s strict and highly controversial anti-gay laws.
Unlike it’s country’s politics, and unlike the much-discussed and hotly debated logo for London’s 2012 summer Olympic Games, the logo for Sochi 2014 seems to have slipped under the global radar. Nothing much has been said about it in on or offline media – in fact the world seems to have collectively shrugged and given a unanimous, “Meh!”
What do you think of the logo design?
Posted in: Design, Logo Design,
Bruce Yan is a graphic artist who takes familiar logos and icons and reimagines them with cartoon characters from our childhood. Sadly, you’ve just missed his first ever solo art show, which was held in Los Angeles on February 1st, but he has been getting a lot of attention on the internet so I’m sure it’s not the last we will see of him!
In Bruce Yan’s world, the Playboy bunny, associated with the adult world of Hugh Hefner’s hareem of glamour girls, becomes childlike and innocent in the form of Bugs Bunny.
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