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Crowdsourcing logo design – does it work?

April 17th, 2014

Everyone’s crowdsourcing everything these days, raising money for community projects, taking part in charity events, funding scientific research – the list goes on. Crowdsourcing seems to have become trendy in the logo design world too, with a number of organisations using the method as a way to generate novel ideas, engage with members of the public or a particular community, and to kickstart a self-perpetuating marketing campaign.

In 2013 municipal governors of the Italian city of Florence decided to go down the crowdsourcing route to come up with a new brand identity for the city. The competition, open to both professional and amateur designers, encouraged entrants to submit logo design ideas, in sketch format, to rebrand Florence as an international tourist destination.

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New logo design for Reebok

March 21st, 2014

When I was younger, everyone – everyone! – wanted a pair of Reebok Classic running shoes. In fact, this particular model of shoe was quite inappropriate for running and seemed to wear out a little too quickly for my pestered and cash-strapped parents’ liking, but for some reason – along with an Adidias tracksuit, these shoes were all the rage among teenagers in mid-1990’s Britain.

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New logo design for the ‘City of Neighbourhoods’

March 14th, 2014

We recently reported on the underwhelming response to the announcement of a new logo for Canada’s 150th birthday. Following this, Canadian national newspaper The Globe & Mail recently launched a competition to see if Canadian designers can come up with a better alternative to the existing logo for the city of Toronto.

You can view the eight logo designs shortlisted by visiting The Globe & Mail wesbite here. However, the one logo design that received the most votes from a public poll is this one, by Matthew Blackett of Spacing Media:

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New logo and new products for new world wine company Jacob’s Creek

March 12th, 2014

Australian winery Orlando Wines, based in South Australia’s Barossa Valley, recently announced that the Jacob’s Creek brand would be getting a new look after almost 40 years.

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Out with the ampersand, in with the plus – Black & Decker logo design becomes Black + Decker

March 7th, 2014

What is the first thing that comes into your mind when you hear the words “Black and Decker”?

For me, and most people, according to a recently commissioned survey, the name conjures up images of drills, electric saws and the classic Black & Decker workmate bench – all branded in trademark orange.

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More ‘Lego Design’ than ‘Logo Design’, but check this out!

March 4th, 2014

In my home country, the UK – and I’m sure it’s the same in other countries too – there are a LOT of annoying TV advertisements. That’s not to say the ads aren’t effective, but there are just some adverts that get over-played, whose jingles get irritatingly stuck in your head, or that just plain don’t make sense. 

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Controversial Cape Town logo design goes ahead despite opposition

February 28th, 2014

 

From my own travel experience, Cape Town is a city of contrasts. As a vibrant, modern city – the second most populated in South Africa after Johannesburg, Cape Town glitters in its sunny seaside position and is overlooked by the breathtakingly beautiful Table Mountain.

There is art here, and culture, music, museums, botanic gardens and entertainment,  a gaudy student drinking culture and backpacker scene, and the ramshackle yet colourful and lively township shanties. Diverse ethnic groups have made their home in Cape Town: Khosa people, Zulus, Cape Malays and white Africans of Dutch, German and British heritage to name but a few.

But Cape Town also has its dark side.

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Sochi Winter Olympics’ digital logo design

February 21st, 2014

The decision to host this winter sporting spectacle in the Russian Federation has been well criticized, particularly by the lesbian, gay, bisexual and transgender (LGBT) community and its supporters who are protesting over Russia’s strict and highly controversial anti-gay laws.

Unlike it’s country’s politics, and unlike the much-discussed and hotly debated logo for London’s 2012 summer Olympic Games, the logo for Sochi 2014 seems to have slipped under the global radar. Nothing much has been said about it in on or offline media – in fact the world seems to have collectively shrugged and given a unanimous, “Meh!”

What do you think of the logo design?

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Bruce Yan gives familiar logo designs a cartoon makeover

February 6th, 2014

Bruce Yan is a graphic artist who takes familiar logos and icons and reimagines them with cartoon characters from our childhood. Sadly, you’ve just missed his first ever solo art show, which was held in Los Angeles on February 1st, but he has been getting a lot of attention on the internet so I’m sure it’s not the last we will see of him!

In Bruce Yan’s world, the Playboy bunny, associated with the adult world of Hugh Hefner’s hareem of glamour girls, becomes childlike and innocent in the form of Bugs Bunny.

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Designers respond to the launch of Squarespace Logo design app

February 5th, 2014

Squarespace has a great reputation for providing high quality websites. However, that reputation recently took a pounding from members of the design community after the web space company announced the launch of Squarespace Logo.

This tool, which seems quite similar to Canva – a service I have written about previously on the LogoBee blog – allows users to design their very own simple logos, and download these as hi-res Photoshop files for the bargain sum of $10 USD.

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‘Pearl of Africa’ launches logo design competition

January 30th, 2014

In recent years and months, the African nation of Uganda has hit the headlines for all the wrong reasons – its poor record on human rights, a discriminatory legal stance on homosexuality, and widespread Government corruption to name but a few sticking points.

But despite its dubious politics, Uganda wants to encourage tourism from within Africa and outside. To this end, the Uganda Ministry of Tourism, together with the Uganda Tourism Board, has launched a competition that invites professional or wannabe designers to come up with a new logo for Uganda’s tourist industry.

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LogoBee’s new website design

January 23rd, 2014

You might have noticed that things are looking a little different here on the LogoBee blog, and over on the main website, www.logobee.com.

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Outer London Fund to improve storefront logo designs

January 20th, 2014

Away from the pomp and circumstance of well-known tourist sites such as Buckingham Palace, Big Ben and the Houses of Parliament, communities on the outskirts of London, UK, are suffering.

No thanks to the development of large, out-of-town shopping malls, and of course the recent economic downturn, streets in outer London districts that were once thriving with independent businesses and bustling with members of the local community are now quiet. Stores are closing and those that remain are run down and struggling to survive.

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Logo design in fashion

January 17th, 2014

Hipster, artist, DJ and now fashion designer Heron Preston has been on the New York City scene for a few years now, and has recently been credited with starting a trend for wearing clothes emblazoned with multiple logos.

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Oscar's new logo design

December 19th, 2013

Oscar is the man that every actor wants on their mantlepiece. A gold statuette awarded by 6000 members of the Academy for Motion Picture Arts and Sciences is considered the top accolade for not only actors, but screenwriters, directors, producers, score composers, special effects teams, animators and more.

Ahead of the announcement of the 2014 Academy Award nominations on January 16, the Academy has also announced a new logo design.

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