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Out with the ampersand, in with the plus – Black & Decker logo design becomes Black + Decker

March 7th, 2014

What is the first thing that comes into your mind when you hear the words “Black and Decker”?

For me, and most people, according to a recently commissioned survey, the name conjures up images of drills, electric saws and the classic Black & Decker workmate bench – all branded in trademark orange.

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Controversial Cape Town logo design goes ahead despite opposition

February 28th, 2014

 

From my own travel experience, Cape Town is a city of contrasts. As a vibrant, modern city – the second most populated in South Africa after Johannesburg, Cape Town glitters in its sunny seaside position and is overlooked by the breathtakingly beautiful Table Mountain.

There is art here, and culture, music, museums, botanic gardens and entertainment,  a gaudy student drinking culture and backpacker scene, and the ramshackle yet colourful and lively township shanties. Diverse ethnic groups have made their home in Cape Town: Khosa people, Zulus, Cape Malays and white Africans of Dutch, German and British heritage to name but a few.

But Cape Town also has its dark side.

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Sochi Winter Olympics’ digital logo design

February 21st, 2014

The decision to host this winter sporting spectacle in the Russian Federation has been well criticized, particularly by the lesbian, gay, bisexual and transgender (LGBT) community and its supporters who are protesting over Russia’s strict and highly controversial anti-gay laws.

Unlike it’s country’s politics, and unlike the much-discussed and hotly debated logo for London’s 2012 summer Olympic Games, the logo for Sochi 2014 seems to have slipped under the global radar. Nothing much has been said about it in on or offline media – in fact the world seems to have collectively shrugged and given a unanimous, “Meh!”

What do you think of the logo design?

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Bruce Yan gives familiar logo designs a cartoon makeover

February 6th, 2014

Bruce Yan is a graphic artist who takes familiar logos and icons and reimagines them with cartoon characters from our childhood. Sadly, you’ve just missed his first ever solo art show, which was held in Los Angeles on February 1st, but he has been getting a lot of attention on the internet so I’m sure it’s not the last we will see of him!

In Bruce Yan’s world, the Playboy bunny, associated with the adult world of Hugh Hefner’s hareem of glamour girls, becomes childlike and innocent in the form of Bugs Bunny.

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Designers respond to the launch of Squarespace Logo design app

February 5th, 2014

Squarespace has a great reputation for providing high quality websites. However, that reputation recently took a pounding from members of the design community after the web space company announced the launch of Squarespace Logo.

This tool, which seems quite similar to Canva – a service I have written about previously on the LogoBee blog – allows users to design their very own simple logos, and download these as hi-res Photoshop files for the bargain sum of $10 USD.

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Oscar's new logo design

December 19th, 2013

Oscar is the man that every actor wants on their mantlepiece. A gold statuette awarded by 6000 members of the Academy for Motion Picture Arts and Sciences is considered the top accolade for not only actors, but screenwriters, directors, producers, score composers, special effects teams, animators and more.

Ahead of the announcement of the 2014 Academy Award nominations on January 16, the Academy has also announced a new logo design.

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Canada’s 150th birthday logo design courts controversy

December 11th, 2013

Happy birthday Canada! Well, almost. The independent state of Canada turns 150 years old in a few years’ time and Canadian Heritage has commissioned a new logo design to celebrate this momentous occasion. But how do you represent ‘Canada’ in a logo?

Like this, apparently.

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New logo design for Oregon state

December 3rd, 2013

I recently wrote about the innovative way in which the US state of Colorado crowd-sourced its new logo from native Coloradans – and the underwhelming response that the new logo receiveddespite its user-led approach.

Now it’s the state of Oregon’s turn to reinvent itself – but has it done any better than Colorado?

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50 Logo Design Styles And Techniques

November 27th, 2013

There is no one true approach to logo design. A wide variety of design styles and techniques can be employed by designers in their efforts to create a memorable logo. In this article, we try to make an inventory of every different category a logo can fall into. You will notice that style, layout, form, technique and subject elements are all included. Logos typically fall into a combination of these categories - it is virtually impossible to see a logo fall into only one of them. For example, a logo can be a unique font with multicolored letters, a 3D graphic with gradients to spice it up, or an animal drawn in a childlike manner.

Some say that creativity consists in the ability to take several oft-used elements and to arrange them in a whole new way. This is certainly the case in logo design. Even though none of these categories individually is very original on its own, great logo designers will take a few of them and creatively combine them into something unique and outstanding.

1. Separate icon

view source

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A short history of Twitter’s logo design

November 19th, 2013

Social networking and ‘microblogging’ site Twitter has been around for just 7 years, and when it was launched many questioned whether it would take off given the huge popularity of Facebook.

Yet Twitter has become a social revolution. Via the main website, and various apps and clients, Twitter has over 500 million registered accounts and handled an estimated 1.6 billion search queries in 2012.

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Volkswagen logo design on Russian flag sparks outrage

November 14th, 2013

There are few emblems that can divide nations and render a fully grown adult to tears, but the flag of one’s own country is one of those emblems.

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Logo Design in NYC – Dreamers Ink Aesthetics

November 5th, 2013

Dreamers Ink Aesthetics, recently rebranded as DIA, could just be the epitome of New York City cool.

This Manhattan-based design agency, located in the trendy Little Italy district, has worked with some of the biggest names in the biz. Clients have included Google, Nissan, Nike, Nokia, Revlon, Kraft and many more recognizable brands.

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New LogoBee Logo Design and Website Navigation

October 25th, 2013

The time has come to kick it up a notch. After our successful logo update, we have moved on to upgrading our website itself. Along with the new logo came a new header and an updated navigation system. It is much more clean and intuitive than the previous one was. Lots of plans are on the way for the rest of the website as well! Stay tuned.

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New Yahoo logo has been revealed

September 10th, 2013

So, here it is – the logo we’ve all been waiting for. After a month of being teased with a different logo design each day for thirty days, internet search engine and multimedia company Yahoo! finally puts us out of our misery. Drum roll please….

 

 

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Chermayeff & Geismar & Haviv

September 6th, 2013

There is an incredible amount of talent in the world of logo design, so in this blog post I’d like to take a few minutes to celebrate one of my favorite design agencies, other than LogoBee of course!

Chermayeff & Geismar & Haviv is a stalwart in the design and branding industry. Founded by Ivan Chermayeff and Tom Geismar in the late 1950s, and joined by third partner and designer Sagi Haviv in 2006, over the last five decades the company has worked with some of the biggest names on the planet. Their impressive client list includes the likes of Mobil, Xerox, the US Environmental Protection Agency, the Rockerfeller Center, NBC, Time Warner, Merck, National Geographic, and many, many more. To say these guys are in the major league is an understatement!

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