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Holy smokes! Valencia drops lawsuit against comic publisher

December 12th, 2014

Last week it was announced that DC Comics, the publisher behind the Batman comics, had filed a lawsuit against Spanish soccer club Valencia to stop them using a new logo design.

Though the bat symbol has been a part of the soccer team’s branding since its inception, the design was recently revamped and a new application for copyright was made. This roused tempers at DC Comics, which countered the claim saying the logo was too similar to the Batman brand.

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The Sony International Logotype Design Contest of 1981

November 25th, 2014

You’d expect a large consumer brand at the top of its game to have a huge branding and advertising budget. But back in 1981 – the heyday of the Sony Walkman – global electronics firm Sony decided to hand over a planned logo redesign to its customers.

But it turned out that crowdsourcing a logo was a really bad idea.

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Tomato sauce for Pizza Hut

November 24th, 2014

Inspired by the success of the recent rebranding of Taco Bell, now it’s Pizza Hut’s turn to get a new look.

Though the essence of the brand – the sloping, brush-stroked script and red ‘hut’ roof – will not change, the new logo is flatter, more one-dimensional and features a simpler colour palette. The new background to the red and white logo is inspired by a swirl of tomato sauce on a pizza base.

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Rainbow Apple logo design throws One Direction star into

November 21st, 2014

Anglo-Irish pop sensations One Direction are never far from the media spotlight, but this week one member of the five-piece band was involved in a heated debate with a journalist – over a logo.

Louis Tomlinson, 22, heart-throb for millions of young teenage fans all over the world, was recently papped wearing a t-shirt emblazoned with the original 1977 Apple logo, featuring its then trademark rainbow-coloured stripes.

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Russia unveils World Cup 2018 logo design

November 13th, 2014

The dust has barely settled on the Brazilian soccer pitches that hosted the World Cup competition this summer, but Russia has just launched the logo design for the next tournament in 2018.

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Daredevil logo design, and more from Marvel Comics

October 16th, 2014

Superheroes are so hot right now.

Over the last few years, it seems as though a new big screen adaptation of a Marvel comic book favourite has been released every other week. As well as the Spiderman and Superman remakes, recent cinematic highlights have included Iron man 3, Captain America: The Winter Soldier and Guardians of the Galaxy. Further comic book releases are due to hit our screens in 2015.

But it’s not just the big screen that is enjoying Marvel-lous success. Off the back of the success of TV boxset series such as Breaking Bad, Homeland and The Wire, we are now entering a new era of serial comic book adaptations for the small screen. Gotham, a Batman spin-off charting the rise of Commissioner Gordon before Batman’s arrival in the city is due to hit screen very soon, and press coverage has started to ramp up for the launch of another superhero TV series in 2015: Daredevil.

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Pepsi's Logo Mishap

August 8th, 2014

In 2009, Pepsi spent a rumored one million dollars to revamp their logo design. The company was ridiculed in the mainstream media for the exuberant amount of money it spent and insult was added to injury when graphic design artist Lawrence Yang further ridiculed the design by creating a sketch of an obese “Pepsi Man,” highlighting the negative health effects of sugary soft drinks.

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Brazilian World Cup logo design sends mixed messages

July 14th, 2014

For a dedicated football (soccer) fan, seeing your country win the coveted Jules Rimet trophy is literally The Best Thing Ever. Though my team, England, crashed out of the 2014 FIFA World Cup in the early stages, the excitement and passion of “the beautiful game” continues and many are eagerly awaiting Sunday’s final battle between Argentina and Germany.

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Netflix logo “refreshed”

May 16th, 2014

Movie rental subscription service Netflix has been around now for almost twenty years. A lot has changed during that time; mostly recently Netflix’s logo design.

When Netflix first started, the only way you could use it to watch movies and TV box sets was to create a wishlist of titles online, and then wait for the physical DVDs to be delivered to your door. Back then, in the late 1990s, Netflix’s logo was designed to catch the eye among the other envelopes that arrived in the mail; it was all bold, shadowed type and a bright red, black and white pallette.

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PayPal’s new logo design no longer resembles a car park icon

May 8th, 2014

In a recent brand survey conducted on behalf of money exchange giant PayPal, findings indicated that most people recognise PayPal as a brand and something to do with online money, but few were sure of what, exactly, PayPal actually does…

And so with the launch of a new mobile payment service, PayPal has taken the opportunity to refresh its image with a new logo design.

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Small UK logo design company wins African royal seal of approval

May 7th, 2014

The south-west of England is generally considered a sleepy part of the country. Far away from the hustle and bustle of the capital, London, it’s more renowned for its beaches, laid back lifestyle, and lack of highways.

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New logo for the city of Halifax

April 30th, 2014

The Canadian city of Halifax is the latest to join the growing trend for new logos.

Commissioned by Halifax Regional Municipality and designed by branding agency Revolve Branding, the logo is part of a whole new branding strategy, which was unanimously supported by members of the Executive Standing Committee.

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Crowdsourcing logo design – does it work?

April 17th, 2014

Everyone’s crowdsourcing everything these days, raising money for community projects, taking part in charity events, funding scientific research – the list goes on. Crowdsourcing seems to have become trendy in the logo design world too, with a number of organisations using the method as a way to generate novel ideas, engage with members of the public or a particular community, and to kickstart a self-perpetuating marketing campaign.

In 2013 municipal governors of the Italian city of Florence decided to go down the crowdsourcing route to come up with a new brand identity for the city. The competition, open to both professional and amateur designers, encouraged entrants to submit logo design ideas, in sketch format, to rebrand Florence as an international tourist destination.

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New logo design for the ‘City of Neighbourhoods’

March 14th, 2014

We recently reported on the underwhelming response to the announcement of a new logo for Canada’s 150th birthday. Following this, Canadian national newspaper The Globe & Mail recently launched a competition to see if Canadian designers can come up with a better alternative to the existing logo for the city of Toronto.

You can view the eight logo designs shortlisted by visiting The Globe & Mail wesbite here. However, the one logo design that received the most votes from a public poll is this one, by Matthew Blackett of Spacing Media:

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New logo and new products for new world wine company Jacob’s Creek

March 12th, 2014

Australian winery Orlando Wines, based in South Australia’s Barossa Valley, recently announced that the Jacob’s Creek brand would be getting a new look after almost 40 years.

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