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Purity Brewing Co Beer logos with a back story

August 3rd, 2015

In the UK room temperature “real ale” has been the drink of choice for bearded old men for centuries. However, in light of the huge craft beer revolution across the pond, it’s now bearded younger men (and women, though less bearded) – of the hipster variety – who can’t get enough of the chilled versions of this traditional beer.

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Coca-Cola removes labels

July 28th, 2015

I could probably write a hundred different blog posts about the soft drink super-giant that is Coca Cola – the evolution and history of the brand is fascinating, as is the success of legendary campaigns such as “Diet Coke Break guy”, “Holidays are Coming” and the recent “Share a Coke” initiative, which saw the famous logo replaced by people’s names. Perhaps one day I will.

But the subject of today’s Coca-Cola-related post comes from the Middle East where, in the midst of the holy month of Ramadan, some people were enjoying their can of ice-cold Coke (during the hours of darkness, of course) without a logo on it all.

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Spotlight on Rajiv Surendra

July 23rd, 2015

Recognise this face?

 

 

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Facebook logo design quietly revamped

July 22nd, 2015

Blink and you might have missed it, but social media giant Facebook changed its logo recently and you probably didn’t even notice. There was no fanfare, no press release, no social media campaign. In fact, comparing the old and the new designs, you could be forgiven for wondering what’s changed!

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Why start-ups should not worry about getting the logo design right first time

June 12th, 2015

Every single one of the most successful brands in the world has a memorable logo – think of big names like McDonalds, Burger King, Coca Cola, and Apple just for starters.

Your company’s logo is the face of your business, the visual “hook” that helps customers to recognise you, recall what you do, and separate you from your competitors.

 

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Sky vs Skype logo

May 21st, 2015

In a controversial decision by the General Court of the European Union, Microsoft has been blocked from filing a trademark application for its video chat software Skype.

 

 

 

 

 

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New logo design for Lexmark

May 14th, 2015

Lexmark, with its familiar logo with red diamond, is a brand that has been synonymous with printers and printing ever since its divestiture from computing giant IBM in 1991.

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Clinton logo design causes a Twitter storm

April 15th, 2015

Former First Lady Hillary Clinton announced that she would be running for the US Presidency again this year – and of course, every good marketing campaign needs a logo. Here’s Hillary’s:

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Air Jordan jumping through hoops in copyright infringement claim

March 3rd, 2015

In 1984, sports photographer Jacobus Rentmeester took a series of photographs for a pre-Olympics feature published in LIFE Magazine. The series depicted the iconic basketball player Michael Jordan as he approached the net for a slam dunk.

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Holy smokes! Valencia drops lawsuit against comic publisher

December 12th, 2014

Last week it was announced that DC Comics, the publisher behind the Batman comics, had filed a lawsuit against Spanish soccer club Valencia to stop them using a new logo design.

Though the bat symbol has been a part of the soccer team’s branding since its inception, the design was recently revamped and a new application for copyright was made. This roused tempers at DC Comics, which countered the claim saying the logo was too similar to the Batman brand.

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The Sony International Logotype Design Contest of 1981

November 25th, 2014

You’d expect a large consumer brand at the top of its game to have a huge branding and advertising budget. But back in 1981 – the heyday of the Sony Walkman – global electronics firm Sony decided to hand over a planned logo redesign to its customers.

But it turned out that crowdsourcing a logo was a really bad idea.

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Tomato sauce for Pizza Hut

November 24th, 2014

Inspired by the success of the recent rebranding of Taco Bell, now it’s Pizza Hut’s turn to get a new look.

Though the essence of the brand – the sloping, brush-stroked script and red ‘hut’ roof – will not change, the new logo is flatter, more one-dimensional and features a simpler colour palette. The new background to the red and white logo is inspired by a swirl of tomato sauce on a pizza base.

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Rainbow Apple logo design throws One Direction star into

November 21st, 2014

Anglo-Irish pop sensations One Direction are never far from the media spotlight, but this week one member of the five-piece band was involved in a heated debate with a journalist – over a logo.

Louis Tomlinson, 22, heart-throb for millions of young teenage fans all over the world, was recently papped wearing a t-shirt emblazoned with the original 1977 Apple logo, featuring its then trademark rainbow-coloured stripes.

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Russia unveils World Cup 2018 logo design

November 13th, 2014

The dust has barely settled on the Brazilian soccer pitches that hosted the World Cup competition this summer, but Russia has just launched the logo design for the next tournament in 2018.

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Daredevil logo design, and more from Marvel Comics

October 16th, 2014

Superheroes are so hot right now.

Over the last few years, it seems as though a new big screen adaptation of a Marvel comic book favourite has been released every other week. As well as the Spiderman and Superman remakes, recent cinematic highlights have included Iron man 3, Captain America: The Winter Soldier and Guardians of the Galaxy. Further comic book releases are due to hit our screens in 2015.

But it’s not just the big screen that is enjoying Marvel-lous success. Off the back of the success of TV boxset series such as Breaking Bad, Homeland and The Wire, we are now entering a new era of serial comic book adaptations for the small screen. Gotham, a Batman spin-off charting the rise of Commissioner Gordon before Batman’s arrival in the city is due to hit screen very soon, and press coverage has started to ramp up for the launch of another superhero TV series in 2015: Daredevil.

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