Mind the Gap

October 12th, 2010

Gap logo designs


It’s always a risky move for any corporation to change its logo, and when internationally known clothing retailer Gap tried it recently, they soon learned that the customer is always right!

With industry experts suggesting that Gap was feeling out of touch with its client base in these times of economic crisis, a Gap spokesperson said that “after 20 years, it was time for change”. It was out with capital letters and a serif typeface, and in with Helvetica logotype and a blue gradient box design element – to the outcry of graphic designers and members of the public all over the world. 

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September 12th, 2010

Just as promised by the poster, Logorama does indeed feature “spectacular car chases, an intense hostage crisis and wild animals rampaging through the city”. It even features the end of the world. But all of this is not what makes this animated short film so unlike any other.
What does is that all of the characters in the film, as well as settings, and as a matter of fact just about everything – are actually logos, brands and mascots.
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Spec Work, Specially Heinous

September 9th, 2010

No spec logo


Today's market is unfriendly for designers. So unfriendly indeed that many of them cannot even find normal work... "Professional designer" is a species on the brink of extinction. But what cataclysm, what catastrophe is responsible for this? The answer to this riddle is simple: the ever-increasing popularity of spec companies.

The owners of those companies grant their clients an immense variety of logos, at the lowest prices anywhere! The secret to their success? Merciless exploitation. Really, one might as well call them slavemasters, as they summon hundreds of designers and pseudo-designers too in order to conjure up a myriad of logos for a company... yet most of those designers shall not receive a penny for their work. This is shameless devaluation of creativity. Sadly, clients, anxious to receive a vast panoply of logos for almost free, bite straight for the lure, forcing logo designers to play the same game and accept offers for spec work out of desperation... Alas! In their avidity, clients cannot realize they are ensnaring themselves in a trap, as very soon, there will be no true professional designers remaining at all. With logo design companies dying out from lack of clients, could it be that the profession "logo designer" may soon be labeled "EXTINCT"?

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A flag removed, a logo handicapped

August 22nd, 2010

While most logos are created by professional designers, sometimes, even a child can come up with something beautiful.
Jessica Du, an 11 years old girl, has done so, and has deservingly won the Doodle 4 Google competition. Her design for Australia Day is simple, yet particularly cute and charming, drawn with the kind of innocence only a child could achieve. Diverse typically Australian animals (emu, koala, cockatoo, kangaroo and snake) form the letters of the word “Google”. The idea of the logo is besides perfectly clear, unlike that horrendous London Olympic logo treated in another one of our articles. Merely looking at these cuddly creatures will give anyone a desire to protect wildlife.
Yet one feature is missing from the final design: the aboriginal flag, standing for the second letter “o”. To be more precise, the yellow circle remains, the rest of the flag is gone.
To be fair, the logo didn’t lose much from the purely esthetical point of view. Perhaps even gained a little harmony. Yet it simply feels incomplete now. This yellow circle has been orphaned of its meaning. Every other letter is a symbol, yet this circle is just a letter “o”, colored yellow with a swirl in it. Not to mention that since the logo had to be altered, the final version lost some quality, and appears rather blurry compared to the original.   Read the rest of this entry »

How To Create a Logo: Part 1 – The Brief

August 20th, 2010


The role of the graphic designer in creating a great logo for a particular company is a very important job – that logo will be used on the company’s advertising and marketing materials, on their website, on emails, on letterheads and stationery. It speaks volumes about the company’s ethos, its style, its purpose. A logo is a focus point for the eye, and a point of reference for the brain.

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Web design vs graphic design – what’s the difference?

August 12th, 2010

web design
To answer this question, it’s firstly important to establish that there is a difference. Web design is the art (and science!) of building a website. On the surface, a web designer is someone who makes a pretty website by arranging blocks of text, images, and other elements into an attractive and eye-catching design that will inspire a site visitor to take a closer look at the product, service or information being offered. Delve deeper however, and you’ll see that web design is highly technical and includes the use of some complicated-sounding programming languages. Speak PHP, Ajax, BASH, AWK, TCL or Python, anyone? Graphic design on the other hand was traditionally a print-based profession, and the design process still generally begins with pen-and paper sketches. Nowadays, the internet and computer software such as Adobe Illustrator now go hand in hand with the job. Graphic designers create logos and corporate identities, and design packaging, advertising, letter heads, brochures and more. They work with typography – not only the traditional black and white, or Pantone 2 to 3 color logos, but increasingly these days, full color logos incorporating gradients, transparency, 3D shadows and more edgy effects. A graphic designer may provide the artistic and aesthetic talent towards creating the look and feel of a website, and mock up where on the page the different design elements should go, but the web designer is the responsible for converting this mock up by splitting the graphics into images, polishing the design with software such as Adobe Photoshop, and then using web coding to translate the design onto the screen. Since the global recession, design companies have been increasingly looking for multi-skilled jacks-of-all-trades who can perform the role of both graphic and web designer, thus cutting costs and getting two skills for the price of one.

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Double Outsourcing - A Double-Edged Sword?

June 13th, 2010

Disruptive Business Models and Negative Incentives

Outsourcing has become a growing trend in a variety of industries. As firms become more specialized in the products and services they offer, the need to outsource certain tasks has become apparent. A small business will probably find it more cost effective to hire a tax accountant than do it themselves. They also will probably want to hire an artist to create their logo design and brand identity. This has all become intuitive to companies that need to focus more and more on their core business. But what happens when the service company out-sources its own contracts?

This model of 'double outsourcing' is relatively new in the business world. It leaves the service company with virtually no overhead, only control over marketing, advertising and administration. In the logo design realm, this means that designers from all over the world will be contracted to work on any given project at any given time, working through a centralized network to submit their work. This free-market mechanism allows designers to bid freely on jobs, set their own hours and work as they please.

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Wise Business Decision Making: Outsourcing your Logo Design

June 12th, 2010

You've been in business for more than a couple of years. You've enjoyed moderate success through positive word of mouth and by delivering top-level quality of service, but your industry is becoming more and more competitive and the need for a more professional look is becoming imperative. Sound familiar? The truth is that in today's market even the best companies need to sell its image and brand in order to succeed. This is achieved primarily via the company logo as it is associated with all of the company media: letterhead, envelopes, websites, business cards, brochures and advertising campaigns.

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Changing the face of your company – is it worth it?

February 19th, 2010



new logo design
On the left, the current Spartans' logo. On the right, the proposed new one.


Changing a logo is not a simple task, and it’s rarely even useful.

There are monetary concerns, for one thing. Changing a logo means that you have to replace the old logo by the new one on all products related to your company. This is a small concern for internet firms whose logo only appears online, but for a team like the Michigan State University’s Spartans, it means replacing all the uniforms, souvenirs etc.

However, even more importantly, when you alter your logo, it’s the whole image of your company that you change.

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Pixmac Stock Photos

January 19th, 2010

Pixmac logo


Pixmac stock photos is the “Pink Picture Market”. One of the fastest growing royalty free stock photography and image agencies in the world began their microstock industry revolution in September 2008.

In less than 2 years, Pixmac has assembled a vast image collection of more than 10 million pictures, representing Fotolia, Dreamstime, Celebrity Images, and the Pixmac collection all from one site. The largest collection of legally licensed stock photos anywhere!

Pixmac invented the "One Stop Shopping" experience for image buyers. This is the ability to find and purchase the perfect image instantly in a matter of seconds without the need to register first.

Girl in a hammock

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Green Logos

January 10th, 2010

These days, global warming and ecology overall are quite the hot topics and there is no need to say that concern for the environment is a great plus for any company. So how can you show the world your desire to protect the planet?  Getting an appropriate logo is one of the ways.
It is far from true that a logo related to nature is not modern. A professional designer can make a “green” logo cool and edgy. The diversity of nature related logos is stunning as well. Below are a few neat examples of plant themed logos:
Trees are obviously a great theme, after all, what says “green” like a tree? As you will see, there is a great many ways to design a tree themed logo. This particular creator went for a realistic approach: the beautiful tree on this logo looks almost as if it was a photo.

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2012 Olympics logo belongs in the scrap heap

November 24th, 2009

London Olympic logo

So, designers came up with a bad logo. And when I say bad, trust me, I mean it. I have seen 5 years old kids draw things more beautiful than this “work of art”.

And the Olympic Committee somehow approved of that logo design.

And now, people don’t like it. For some mysterious reason.

And all the officials have to say is, “This is surprising”. Way to go, geniuses. I personally find nothing “surprising” in that reaction. This logo is bad. Did I mention that already? Yes I did. But allow me to mention it again, for when something is so mind-bogglingly horrible, saying it is bad just once is certainly not enough.

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Simple brush collection provided by LogoBee

September 18th, 2009


Here at LogoBee, we continue to offer our skills and talent by providing the public with royalty free material. We proudly present a new custom set of brushes, which can be used assembled as a complete ornament or taken apart, and used separately in your design project. This file is provided completely in vector in Adobe Illustrator CS3 version. Please click here to download an Illustrator CS3 file complete with a brushes set.

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Free Logos

September 18th, 2009


The LogoBee design team knows that free stuff is hard to find and quality free stuff even harder! After 10 years in the business, we wish to fix that problem by sharing our logo design savvy by offering these high-quality free logos for you to download.

Each logo design was created by our talented designers using Adobe Illustrator. They are provided free of charge for you to download in scalable vector format (Adobe Illustrator CS3). Click the picture of a logo to download it. Each logo includes a brief description of what we think it would be better used for, but the possibilities are endless!

You are welcome to use these logos for your business or for personal use, but we have to ask you not to distribute them without permission.

Free logo designs



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Free Printing from LogoBee

September 18th, 2009



Printing services

LogoBee is constantly working on improving and increasing the amount of services provided to its clients. Just recently LogoBee made a deal with a high end professional printing company PrintingForLess.com to provide its customers with a good and affordable printing service. Right now clients ordering "Golden" and "Bundle" packages automatically receive complementary 500 business cards free of charge, and an opportunity to receive high quality printing at a discounted price.

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