50 Logo Design Styles And Techniques
November 27th, 2013
There is no one true approach to logo design. A wide variety of design styles and techniques can be employed by designers in their efforts to create a memorable logo. In this article, we try to make an inventory of every different category a logo can fall into. You will notice that style, layout, form, technique and subject elements are all included. Logos typically fall into a combination of these categories - it is virtually impossible to see a logo fall into only one of them. For example, a logo can be a unique font with multicolored letters, a 3D graphic with gradients to spice it up, or an animal drawn in a childlike manner.
Some say that creativity consists in the ability to take several oft-used elements and to arrange them in a whole new way. This is certainly the case in logo design. Even though none of these categories individually is very original on its own, great logo designers will take a few of them and creatively combine them into something unique and outstanding.
1. Separate icon
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2. Unique font
3. One letter graphic

4. Initials

5. Integrated graphic and text

6. Crest

7. Seal

8. Text in shape

9. Cursive text

10. 3D graphics

11. Symmetry

12. Transparency

13. Gradient

14. Outline

15. Illustration

16. Basic shape

17. Negative space

18. Cartoon character

19. Mascot

20. Stamp

21. Logo label

22. Pattern

23. Hidden object

24. Double meaning

25. Symbol

26. Ornament

27. Victorian

28. Art deco

29. Vintage

30. Multicolored abstract

31. Industrial

32. Western

33. Elements collage

34. Multicolored letters

35. Black outline

36. Brushstroke

37. Ink and pen graphic

38. Lithography

39. Tribal art

40. Folk

41. Graffiti

42. Grunge

43. Childlike

44. Watercolors

45. Mosaic

46. Offset

47. Animal

48. Flags

49. Origami

50. Blended lines

If you have any suggestions for other logo design styles and techniques that we have not mentioned, you're welcome to leave a comment and tell us what you think!

