Home> Design

Responsible advertising: should certain brands be banned from children?

October 22nd, 2014

 

Advertising in the world of sport is big business. Not only are there advertisements on and around the pitch or court, but almost every single athlete or sports personality also wears at least one sponsored brand on their clothing.

In British football (soccer), every team has a big corporate sponsor, ranging from telecommunications companies to financial institutions to airlines to high street brands. In short, almost any company that has enough cash to pay for the publicity can bid to feature on the front of a team’s kit.

Read the rest of this entry »

What is your take on fakes? Is Moschino logo belt the most faked accessory?

October 17th, 2014

They say imitation is the sincerest form of flattery, but counterfeit goods cost the design industry billions of dollars each year.

When it comes to fakes and the real deal, sometimes the difference is very obvious. I remember holidaying in Greece when I was younger and seeing laughing at the misspelled brand names for sale in the local market - “Adibas”, “Pansoanic” and “Reebock” spring to mind. Why buys these things?!

Sometimes the difference is not in the spelling but the quality. Famous prints like Burberry tartan or the Louis Vuitton logo are seen not just on genuine designer bags and clothing in high end stores, but also on copycat goods made from plasticky, cheap materials sold on market stalls and in low-end wholesalers. 

I recently read an article in the newspaper which asked the question, “Is Moschino’s logo belt [below] the most faked accessory?”


Read the rest of this entry »

Business Card Design Guidelines

August 12th, 2014

When you are handing out a business card, you are introducing someone to your company for the first time. It is therefore important to make a good first impression with an attractive logo design, as well as a well-designed business card that projects quality, professionalism and a dash of pizzazz to set yourself apart from the crowd.

LogoBee logo design has come up with some guidelines to consider when having a card designed. Having a good logo design is a great start but it is equally important for your card to do your logo and your business justice.

 

Read the rest of this entry »

Pepsi's Logo Mishap

August 8th, 2014

In 2009, Pepsi spent a rumored one million dollars to revamp their logo design. The company was ridiculed in the mainstream media for the exuberant amount of money it spent and insult was added to injury when graphic design artist Lawrence Yang further ridiculed the design by creating a sketch of an obese “Pepsi Man,” highlighting the negative health effects of sugary soft drinks.

Read the rest of this entry »

Un-united Kingdom?

June 5th, 2014

Here in Great Britain we’re all eagerly awaiting the Commonwealth Games.

Whereas at the Olympic Games British athletes compete for Great Britain & Northern Ireland, at the Commonwealth Games we can support English, Welsh, Scottish and Northern Irish athletes individually, as well as competitors from the smaller constituents including the Channel Islands, and the Isle of Man.

Read the rest of this entry »

Uniqlo lets customers choose their t-shirt design

May 20th, 2014

Uniqlo’s unique selling point has always been that it offers simply designed clothes, in high quality fabrics, in a wide range of colors to facilitate the creation of a mix and matchable capsule wardrobe. But with the launch of a new Uniqlo range, it seems that the Japanese clothing giant is moving away from a wardrobe-by-numbers approach and is letting its customers get a bit more creative.

Read the rest of this entry »

Crowdsourcing logo design – does it work?

April 17th, 2014

Everyone’s crowdsourcing everything these days, raising money for community projects, taking part in charity events, funding scientific research – the list goes on. Crowdsourcing seems to have become trendy in the logo design world too, with a number of organisations using the method as a way to generate novel ideas, engage with members of the public or a particular community, and to kickstart a self-perpetuating marketing campaign.

In 2013 municipal governors of the Italian city of Florence decided to go down the crowdsourcing route to come up with a new brand identity for the city. The competition, open to both professional and amateur designers, encouraged entrants to submit logo design ideas, in sketch format, to rebrand Florence as an international tourist destination.

Read the rest of this entry »

New logo design for Reebok

March 21st, 2014

When I was younger, everyone – everyone! – wanted a pair of Reebok Classic running shoes. In fact, this particular model of shoe was quite inappropriate for running and seemed to wear out a little too quickly for my pestered and cash-strapped parents’ liking, but for some reason – along with an Adidias tracksuit, these shoes were all the rage among teenagers in mid-1990’s Britain.

Read the rest of this entry »

New logo design for the ‘City of Neighbourhoods’

March 14th, 2014

We recently reported on the underwhelming response to the announcement of a new logo for Canada’s 150th birthday. Following this, Canadian national newspaper The Globe & Mail recently launched a competition to see if Canadian designers can come up with a better alternative to the existing logo for the city of Toronto.

You can view the eight logo designs shortlisted by visiting The Globe & Mail wesbite here. However, the one logo design that received the most votes from a public poll is this one, by Matthew Blackett of Spacing Media:

Read the rest of this entry »

New logo and new products for new world wine company Jacob’s Creek

March 12th, 2014

Australian winery Orlando Wines, based in South Australia’s Barossa Valley, recently announced that the Jacob’s Creek brand would be getting a new look after almost 40 years.

Read the rest of this entry »

Out with the ampersand, in with the plus – Black & Decker logo design becomes Black + Decker

March 7th, 2014

What is the first thing that comes into your mind when you hear the words “Black and Decker”?

For me, and most people, according to a recently commissioned survey, the name conjures up images of drills, electric saws and the classic Black & Decker workmate bench – all branded in trademark orange.

Read the rest of this entry »

More ‘Lego Design’ than ‘Logo Design’, but check this out!

March 4th, 2014

In my home country, the UK – and I’m sure it’s the same in other countries too – there are a LOT of annoying TV advertisements. That’s not to say the ads aren’t effective, but there are just some adverts that get over-played, whose jingles get irritatingly stuck in your head, or that just plain don’t make sense. 

Read the rest of this entry »

Controversial Cape Town logo design goes ahead despite opposition

February 28th, 2014

 

From my own travel experience, Cape Town is a city of contrasts. As a vibrant, modern city – the second most populated in South Africa after Johannesburg, Cape Town glitters in its sunny seaside position and is overlooked by the breathtakingly beautiful Table Mountain.

There is art here, and culture, music, museums, botanic gardens and entertainment,  a gaudy student drinking culture and backpacker scene, and the ramshackle yet colourful and lively township shanties. Diverse ethnic groups have made their home in Cape Town: Khosa people, Zulus, Cape Malays and white Africans of Dutch, German and British heritage to name but a few.

But Cape Town also has its dark side.

Read the rest of this entry »

Sochi Winter Olympics’ digital logo design

February 21st, 2014

The decision to host this winter sporting spectacle in the Russian Federation has been well criticized, particularly by the lesbian, gay, bisexual and transgender (LGBT) community and its supporters who are protesting over Russia’s strict and highly controversial anti-gay laws.

Unlike it’s country’s politics, and unlike the much-discussed and hotly debated logo for London’s 2012 summer Olympic Games, the logo for Sochi 2014 seems to have slipped under the global radar. Nothing much has been said about it in on or offline media – in fact the world seems to have collectively shrugged and given a unanimous, “Meh!”

What do you think of the logo design?

Read the rest of this entry »

Bruce Yan gives familiar logo designs a cartoon makeover

February 6th, 2014

Bruce Yan is a graphic artist who takes familiar logos and icons and reimagines them with cartoon characters from our childhood. Sadly, you’ve just missed his first ever solo art show, which was held in Los Angeles on February 1st, but he has been getting a lot of attention on the internet so I’m sure it’s not the last we will see of him!

In Bruce Yan’s world, the Playboy bunny, associated with the adult world of Hugh Hefner’s hareem of glamour girls, becomes childlike and innocent in the form of Bugs Bunny.

Read the rest of this entry »