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Let Books be Books: The beginning of the end for gender-marketed children

November 27th, 2014

British parents are leading a campaign to rid our bookshelves of children’s fiction specifically targeted either to boys or to girls.

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The Sony International Logotype Design Contest of 1981

November 25th, 2014

You’d expect a large consumer brand at the top of its game to have a huge branding and advertising budget. But back in 1981 – the heyday of the Sony Walkman – global electronics firm Sony decided to hand over a planned logo redesign to its customers.

But it turned out that crowdsourcing a logo was a really bad idea.

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Tomato sauce for Pizza Hut

November 24th, 2014

Inspired by the success of the recent rebranding of Taco Bell, now it’s Pizza Hut’s turn to get a new look.

Though the essence of the brand – the sloping, brush-stroked script and red ‘hut’ roof – will not change, the new logo is flatter, more one-dimensional and features a simpler colour palette. The new background to the red and white logo is inspired by a swirl of tomato sauce on a pizza base.

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Rainbow Apple logo design throws One Direction star into

November 21st, 2014

Anglo-Irish pop sensations One Direction are never far from the media spotlight, but this week one member of the five-piece band was involved in a heated debate with a journalist – over a logo.

Louis Tomlinson, 22, heart-throb for millions of young teenage fans all over the world, was recently papped wearing a t-shirt emblazoned with the original 1977 Apple logo, featuring its then trademark rainbow-coloured stripes.

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Russia unveils World Cup 2018 logo design

November 13th, 2014

The dust has barely settled on the Brazilian soccer pitches that hosted the World Cup competition this summer, but Russia has just launched the logo design for the next tournament in 2018.

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3 perils of crowdsourcing in logo design

November 7th, 2014

In the recent years, the amount of crowdsourcing companies that provide logo design services for a fraction of the price has skyrocketed, and more and more people are getting hooked on this sort of services. But is that really something to be happy about? After all, the saying goes that if something is too good to be true, it probably is. Crowdsourcing logo design is no exception – the tempting premise diverts a buyer’s attention away from several crucial flaws.

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Microsoft replaces Nokia Lumia logo

October 31st, 2014

In the late 90s and early 00s, Nokia was the ‘must-have’ mobile phone brand – who didn’t have a Nokia 3310? But, failing to keep pace with the rapidly evolving smartphone market, the cellphone arm of the Finnish comms company suffered and was sold to US tech giant Microsoft in 2014.

 

Though the Nokia logo has so far co-existed alongside Microsoft Mobile, the end is now nigh for Nokia-branded phones. Its flagship smartphone – originally branded as the Nokia Lumia Windows Smartphone, is now dropping the untrendy Nokia tag altogether.

Here’s the new Lumia branding: very definitely a Microsoft phone now, featuring the signature Microsoft flag. Interestingly, the brand name Lumia has also disappeared from the phone!

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Aerial Bold: turning topography into typography

October 30th, 2014

The brains behind an innovative new idea fusing typography with geography and computer science are seeking financial backing via crowdfunding platform Kickstarter.

German computer programmer Benedikt Groß and American geography student Joey Lee have teamed up to create the world’s first font from real Google Earth satellite images.

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Responsible advertising: should certain brands be banned from children?

October 22nd, 2014

 

Advertising in the world of sport is big business. Not only are there advertisements on and around the pitch or court, but almost every single athlete or sports personality also wears at least one sponsored brand on their clothing.

In British football (soccer), every team has a big corporate sponsor, ranging from telecommunications companies to financial institutions to airlines to high street brands. In short, almost any company that has enough cash to pay for the publicity can bid to feature on the front of a team’s kit.

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What is your take on fakes? Is Moschino logo belt the most faked accessory?

October 17th, 2014

They say imitation is the sincerest form of flattery, but counterfeit goods cost the design industry billions of dollars each year.

When it comes to fakes and the real deal, sometimes the difference is very obvious. I remember holidaying in Greece when I was younger and seeing laughing at the misspelled brand names for sale in the local market - “Adibas”, “Pansoanic” and “Reebock” spring to mind. Why buys these things?!

Sometimes the difference is not in the spelling but the quality. Famous prints like Burberry tartan or the Louis Vuitton logo are seen not just on genuine designer bags and clothing in high end stores, but also on copycat goods made from plasticky, cheap materials sold on market stalls and in low-end wholesalers. 

I recently read an article in the newspaper which asked the question, “Is Moschino’s logo belt [below] the most faked accessory?”


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Daredevil logo design, and more from Marvel Comics

October 16th, 2014

Superheroes are so hot right now.

Over the last few years, it seems as though a new big screen adaptation of a Marvel comic book favourite has been released every other week. As well as the Spiderman and Superman remakes, recent cinematic highlights have included Iron man 3, Captain America: The Winter Soldier and Guardians of the Galaxy. Further comic book releases are due to hit our screens in 2015.

But it’s not just the big screen that is enjoying Marvel-lous success. Off the back of the success of TV boxset series such as Breaking Bad, Homeland and The Wire, we are now entering a new era of serial comic book adaptations for the small screen. Gotham, a Batman spin-off charting the rise of Commissioner Gordon before Batman’s arrival in the city is due to hit screen very soon, and press coverage has started to ramp up for the launch of another superhero TV series in 2015: Daredevil.

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New templates added!

September 26th, 2014

 

New templates, including some freebies, have been added. Come check it out! :)

 

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Web Design Portfolio Updated!

September 9th, 2014

We invite you to come see some new and attractive samples in our newly updated web design portfolio!

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Madonna's Logo Drama

August 29th, 2014

 

In 2012 Madonna launched her Truth or Dare fragrance. The logo for the perfume consisted of the letter M combined with a cross symbol. The logo made perfect sense considering it was made using the letter M and a religious cross – a symbol Madonna has often used throughout her career in her music videos and photographs.
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New logo templates!

August 29th, 2014

 

Our logo template gallery has been updated once more with some great new designs, as well as some free vector downloads, ready for the taking!

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